Summary of 【すぐ消す】note副業初心者の始め方【2億円稼いだ戦略2025】
Summary of Financial Strategies, Market Analyses, and Business Trends from the Video:
The video by Raccoon reveals a comprehensive, step-by-step strategy for beginners to start and scale a profitable side business selling digital notebooks (note副業) using a combination of market research, AI tools, social media marketing, and system automation. The presenter shares his personal journey from debt and failure to earning over 200 million yen in two years, emphasizing replicable strategies anyone can follow.
Main Financial Strategies and Business Trends:
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Market and Genre Selection Strategy:
- Choosing the right niche or genre is critical; over 99% of people fail by selecting poorly.
- Avoid choosing genres solely based on personal interest or expertise; instead, focus on market demand.
- Use three criteria to select a genre:
- Gradient (Frequency): Choose markets where customers buy repeatedly (e.g., investment, romance).
- Urgency: Target markets with urgent problems that customers want solved immediately (e.g., health, money, ambition).
- Speed of Information Turnover: Markets with fast-changing info (AI, digital marketing) have continuous demand.
- Target small, specific markets within large markets for better sales conversion.
- Differentiate yourself with unique angles (e.g., combining AI with notebooks).
- Prioritize markets with future growth potential.
- Conduct market research quickly (about a week) and iterate based on real-world feedback.
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Mass Production of Notebooks Using AI:
- Writing notebooks from scratch is inefficient; instead, gather and restructure existing high-quality overseas content.
- Use AI tools (e.g., ChatGPT, transcription extensions) to:
- Transcribe overseas YouTube videos for fresh content.
- Rewrite and localize content for the Japanese market.
- Compose and format text for readability.
- Generate summaries, tables of contents, and multiple title suggestions.
- Human intervention is necessary to verify facts, ensure naturalness, and tailor content for target audiences.
- Focus on adding originality, practical examples, and actionable steps to improve content quality.
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Effective Content and Sales Copywriting:
- Titles should combine authority, speed, reproducibility, and completeness to maximize sales appeal.
- Use proven sales copy templates and psychological marketing principles.
- Invest in professional thumbnail design to boost click-through and sales by 2-3 times.
- Write the free preview section of notebooks using the PASTOR formula:
- Empathize with reader’s problem.
- Outline the problem, consequences, solution possibility, specific solution, and expected future.
- Use the AREA structure for main text (Assertion, Reason, Example, Assertion) to make content clear and actionable.
- Include headings, emphasis, and concrete examples to enhance reader engagement.
- Close with a strong summary, practical action plan, and promising future outlook.
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Social Media (X/Twitter) Marketing Strategy:
- Build a clear persona to target specific customer segments.
- Optimize your profile to establish authority and trust.
- Engage actively with followers and potential customers by interacting with competitors’ followers.
- Focus on quality followers who value your content rather than just follower count.
- Post consistently on a single theme to build a unique worldview and strong brand.
- Share personal failures and successes to build empathy and trust.
- Use “aerial combat” strategy: collaborate and engage with competing accounts to expand reach and followers.
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Unique Sales Strategy for Launch and Maximizing Sales:
- Prepare 10 days before launch to build anticipation:
- Days 1-3: Highlight followers’ pain points.
- Days 4-6: Drop hints of solutions without full reveal.
- Days 7-10: Show social proof and testimonials.
- On launch day, create a festive atmosphere with:
- Early announcements.
- Sharing buyer feedback in real-time.
- Countdown and milestone updates.
- Use scarcity and exclusivity (limited time, limited quantity) but never lie about availability.
- Keep sales windows short (e.g., 24 hours) to create urgency.
- Prepare 10 days before launch to build anticipation:
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Back-end Sales and List Building Strategy:
- Use front-end low-priced notebooks to attract buyers.
- Encourage buyers to register on an official LINE account to build a reliable contact list.
- Promote higher-priced back-end products to this list to increase overall revenue.
- Example: 1,000 buyers of 100-yen product → 10% join LINE → 2 buyers buy 50,000-yen product = 100,000 yen sales.
- Use multiple product tiers (front-end, mid-range, back-end) for smoother customer journey and trust building.
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Systemization and Outsourcing for Scalability:
- Automate repetitive tasks using tools (scheduled posts, message delivery).
- Outsource tasks that don’t require your unique skills.
Notable Quotes
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Category
Business and Finance