Summary of "🔴AULA 1 DE 4 - PERSONAL, INSTAGRAM MÁQUINA DE VENDAS DE CONSULTORIA ONLINE"

High-level summary

This is Lesson 1 of a four-part masterclass (Wesley Santana / Autoridade Personal) teaching personal trainers how to convert Instagram into a repeatable sales channel for online consulting and digital products. The program positions online personal‑training businesses as high-opportunity, early-stage market plays where disciplined marketing + productization can scale recurring revenue and student counts quickly.

Core promise: apply the playbook to reach R$5,000–R$15,000 monthly (and scale to R$10k+ / R$20k+ launch revenues and 50–200+ active students) by optimizing Instagram, converting followers into paying students, building a “win‑win” product, then scaling.

Event roadmap & commercial framework

4-lesson event roadmap (go-to-market learning path)

Lesson 1: Six-step Instagram setup to make Instagram a sales machine (this class)
Lesson 2: How to attract first clients (prospecting & relationship selling)
Lesson 3: How to create a “win‑win” product and infrastructure to deliver online consulting
Lesson 4: Roadmap to scale sales and online presence

Three-pillar commercial model (simple GTM framework)

Attraction channel — Instagram profile & content
Sales & relationship process — DMs, WhatsApp, launches, consults
Product — repeatable, result-oriented program

Instagram profile optimization playbook — 6 steps

Username — easy, memorable, and simple to spell/find.
Display name — include “Personal / Trainer / Coach” + name/initials to qualify traffic.
Bio — promise + CTA + social proof + authority + simplicity triggers (see bio structure below).
Profile photo — clear headshot, high contrast, projects authority.
Link — custom WhatsApp link with pre-filled message; shorten/customize with Bitly.
Highlights — only social proof/results (before/after, testimonials, student clips).

Messaging & persuasion toolkit

Use mental triggers consistently: - Social proof - Authority - Simplicity - Clear promises - Strong CTA - Integrity (no lies; avoid overpromising)

Packaging matters: the same product presented better sells more. Presentation (visuals, copy, structure) drives perceived value and conversion.

Key metrics, KPIs and targets

Primary KPIs to track:
- Active students (recurring clients)
- Launch revenue (one-time sales pulses)
Common targets / proof points mentioned:
- Attendee monthly target range: R$5,000–R$15,000
- Launch revenues cited: R$4,000; R$5,520; R$6,000; R$8,000; R$8,968; R$10,000; R$13,000; R$20,000; R$27,000
- Example: 170 active students → approx. R$25,000/month (claimed)
Traction / student-count examples:
- Instructor/testimonials: 0 → 50 students in <4 months
- Vanessa: 0 → 23 students, R$8,400 first launch; later R$20,000; total 148 students
- Mateus Schneider: 30 → 155 running students; R$13,000 first launch
- Fabrício: 200 active students in 6 months
- Niche (anime): R$200,000 in 12 months
- High-scale testimonial: ~R$500k+ (2023) and nearly R$1M (2024) reported by one student
- Antônio Neto: 3 → 72 students; first launch ≈ R$8,000
- Bruno Freire: 10 → 90 online consulting students; first launch R$15,000
- Guilherme: 15 → 50 students in <3 months; >R$200,000 total
Market sizing / demand assumptions cited:
- IBGE obesity/overweight data used to argue client pool (quotes: ~41M obese, ~126M overweight/obese)
- Instagram interest example: 178M Brazilians interested in exercise (used to argue demand)

Concrete, actionable recommendations

Username & display name

Keep username simple and easy to spell/find (avoid accents/duplicates).
Recommended formats: “Personal[Initials]”, “Trainer[Initials]”, nickname formats (PersonalChoco), or “WS Coach / Coach Wes Santana”.
Put role (Personal Trainer / Coach / Professor) in display name to qualify traffic.

Bio structure (up to 150 characters)

Include, in order: 1. Strong, credible promise (specific + believable) 2. CTA 3. Social proof / authority 4. Optional simplicity trigger line

Examples and notes: - Promise guideline: be specific and realistic (e.g., “Lose 3–8 kg in 30 days” only if backed by results). - CTA examples: “Talk to me”, “Learn more via link”. - Social proof example: “3,500+ students in 36 countries”. - Authority example: “10+ years experience” or niche authority like “weight-loss specialist”. - Simplicity triggers: “20–30 minute workouts”, “simple method”, “adaptable plan”.

Bio templates per niche (ready to adapt): - Weight loss: “Lose up to 7 kg in 30 days — simple 20–30 min plan. Talk to me → link” - Hypertrophy/aesthetics: “Gain glute & thigh muscle while losing fat — 60-day plan. Talk → link” - Running: “Improve your 10 km pace in 30 days / Run a half-marathon in 6 months — Learn more → link” - Pilates/rehab: “Reduce/eliminate pain in 21–60 days — improve posture — Talk → link”

Photo & visuals

Use a clear headshot that projects authority.
Remove background (e.g., remove.bg) and add a contrasting background in Canva; match brand colors.
Consider a short photoshoot with a good phone + friend photographer — packaging sells.

Link & conversion flow

Create a WhatsApp pre-filled link to reduce friction (pre-written message, e.g., “Hello Coach [name], I’d like to know more about online consulting”).
Shorten/customize the URL using Bitly (avoid spaces/accents).
Place the shortened link in Instagram’s website field (mobile edit).

Highlights strategy

Only include student results and training in Highlights.
Post outcome screenshots, before/after photos, testimonials, and training clips; group into Highlights labeled “Results”, “Students”, etc.
Avoid party or overly personal content on a business profile.

Launchs & sales (high level)

Use launches as concentrated selling events to generate revenue spikes.
Combine recurring consulting revenue with periodic launches to scale top-line.

Operational advice

Systemize the sales funnel: profile → DM → WhatsApp (prefilled) → qualification → paid offer.
Make product delivery scalable (templates, automated content, group coaching) to handle 50–200+ students.

Integrity, positioning & behavioral rules

Do not overpromise; sell “win‑win” products where paid clients actually achieve measurable results.
Emphasize simplicity to appeal to novice buyers.
The system requires application and discipline — passive income without work is unrealistic.
The market will become more competitive; earlier entry is easier (“fishing in an aquarium” metaphor).
Small profile mistakes can reduce conversion — every detail matters.

Examples & case studies (short)

Wesley/Autoridade Personal: method used personally and taught to hundreds of trainers with multiple fast-growth cases.
Vanessa Cristina: first launch R$8,400 (23 students); later R$20,000; 148 students total.
Mateus Schneider: 30 → 155 students; R$13,000 first launch.
Fabrício: 200 students in 6 months (aesthetics).
Anime-niche: R$200,000 in 12 months (niche vertical).
High-scale testimonial: ~R$500k–R$1M annual sales (weight-loss niche, including other channels).
Bruno Freire: R$15k first launch; growth from 10 → 90 students.

Audience & intended use cases

Intended for: - New trainers with zero sales or online presence. - Trainers with technical knowledge but no online packaging or sales process. - Trainers with small online programs (10–50 students) aiming to scale to 50–200+.

Not for: - People expecting passive income without applying marketing/sales work and ongoing effort.

Risks, caveats and behavioral rules emphasized

Requires application, consistency, and honest positioning.
False claims may produce short-term gains but destroy trust and long-term business.
Market competition will increase; early adoption has an advantage.
Attention to detail in profile/copy/visuals materially affects conversion.

Immediate next steps (recommended)

Screenshot your current Instagram profile (before) for progress tracking.
Apply the six-step Instagram optimization playbook (username, name, bio, photo, link, highlights).
Join the event community for profile audits and networking.
Watch Lesson 2 (scheduled Tue 9 AM) to learn attraction & DM-to-sale tactics.

Presenters / sources

Main instructor: Wesley Santana (WS Coach) — Autoridade Personal
Testimonial contributors / students quoted: Diogo, Paula, Vanessa Cristina, Núvia, Mateus Schneider, Bruno Freire, Mabel Martins, Antônio Neto, Guilherme, Davi, Fabrício, and others in the Autoridade Personal community.

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