Google Discover SEO | How to Get Traffic From Google Discover feed

Summary of "Google Discover SEO | How to Get Traffic From Google Discover Feed"

Main Ideas:

• Introduction to Google Discover:
  • Google Discover is a personalized feed that displays news, articles, web stories, and videos based on user preferences.
  • Initially available only on mobile, it is now being introduced to desktop, which is expected to significantly increase traffic.
• Importance of Google Discover:
  • Google Discover can drive substantial traffic, similar to Google search results.
  • Understanding how to get featured in Google Discover is crucial to avoid losing traffic to competitors.
• 15 Essential Points for Appearing in Google Discover:
  • The video outlines 15 actionable points that can help websites get featured in Google Discover.

Detailed Bullet Points:

• High-Quality Images:
  • Use images with a minimum width of 1200 pixels.
  • Ensure images are clear, well-lit, and relevant to the content.
• Max Image Preview Robots Meta Tag:
  • Set the max-image-preview robots meta tag to "large" to allow Google to use large images in the Discover feed.
• Proper Use of Logo:
  • Avoid using the website's logo as a primary image or in social media sharing cards; keep it limited to the header.
• Matching Meta Title:
  • Ensure the meta title accurately reflects the content of the page to encourage user clicks.
• Avoid Exaggeration:
  • Do not use clickbait tactics; titles and descriptions should be accurate and not overly sensational.
• Content Relevance:
  • Create content that is either trending or provides unique insights to attract clicks.
• RSS Feed:
  • Ensure that RSS feeds are enabled and not blocked, as they help Google crawl the content.
• Follow RSS Feed Feature:
  • Include a feature on the website that allows users to follow the RSS Feed.
• Title and Link Elements in RSS Feed:
  • Verify that title and link elements are present in the RSS Feed to ensure proper linking.
• Ad Disclosure:
  • Clearly mark sponsored content and links to differentiate them from organic content.
• Political Content Transparency:
  • Disclose any affiliations with political parties in relevant content.
• Author and Publisher Information:
  • Provide clear information about the author and publisher of the content.
• Website Information:
  • Include detailed information about the website, including an "About Us" and "Contact Us" page.
• Contact Information:
  • Ensure updated contact information is easily accessible on the website.
• Compliance with Google Policies:
  • Adhere to Google’s content policies, avoiding any prohibited content types.

Conclusion:

By following these 15 points, websites can improve their chances of being featured in Google Discover, thereby increasing traffic and visibility.

Speakers/Sources:

• Amit Tiwari from amittiwari.net