Summary of Google Discover SEO | How to Get Traffic From Google Discover feed

Summary of "Google Discover SEO | How to Get Traffic From Google Discover Feed"

Main Ideas:

• Introduction to Google Discover:
  • Google Discover is a personalized feed that displays news, articles, web stories, and videos based on user preferences.
  • Initially available only on mobile, it is now being introduced to desktop, which is expected to significantly increase traffic.
• Importance of Google Discover:
  • Google Discover can drive substantial traffic, similar to Google search results.
  • Understanding how to get featured in Google Discover is crucial to avoid losing traffic to competitors.
• 15 Essential Points for Appearing in Google Discover:
  • The video outlines 15 actionable points that can help websites get featured in Google Discover.

Detailed Bullet Points:

• High-Quality Images:
  • Use images with a minimum width of 1200 pixels.
  • Ensure images are clear, well-lit, and relevant to the content.
• Max Image Preview Robots Meta Tag:
  • Set the max-image-preview robots meta tag to "large" to allow Google to use large images in the Discover feed.
• Proper Use of Logo:
  • Avoid using the website's logo as a primary image or in social media sharing cards; keep it limited to the header.
• Matching Meta Title:
  • Ensure the meta title accurately reflects the content of the page to encourage user clicks.
• Avoid Exaggeration:
  • Do not use clickbait tactics; titles and descriptions should be accurate and not overly sensational.
• Content Relevance:
  • Create content that is either trending or provides unique insights to attract clicks.
• RSS Feed:
  • Ensure that RSS feeds are enabled and not blocked, as they help Google crawl the content.
• Follow RSS Feed Feature:
  • Include a feature on the website that allows users to follow the RSS Feed.
• Title and Link Elements in RSS Feed:
  • Verify that title and link elements are present in the RSS Feed to ensure proper linking.
• Ad Disclosure:
  • Clearly mark sponsored content and links to differentiate them from organic content.
• Political Content Transparency:
  • Disclose any affiliations with political parties in relevant content.
• Author and Publisher Information:
  • Provide clear information about the author and publisher of the content.
• Website Information:
  • Include detailed information about the website, including an "About Us" and "Contact Us" page.
• Contact Information:
  • Ensure updated contact information is easily accessible on the website.
• Compliance with Google Policies:
  • Adhere to Google’s content policies, avoiding any prohibited content types.

Conclusion:

By following these 15 points, websites can improve their chances of being featured in Google Discover, thereby increasing traffic and visibility.

Speakers/Sources:

• Amit Tiwari from amittiwari.net

Notable Quotes

— 06:10 — « Google wants to make discover feed exciting and click worthy in which the user can see the image get excited and click on it and read the content. »

— 07:12 — « This is true that in the discover feed if you keep it click bait style then the CTR increases and more views come but this works like salt in the dal. »

— 12:24 — « Most of these issues are such that you need to fear the police more than Google. »

— 12:42 — « Sponsorship is not a bad thing. But you just have to tell your page's visitor clearly. »

Category

Educational

Video