Summary of "Google Discover SEO | How to Get Traffic From Google Discover feed"

Summary of "Google Discover SEO | How to Get Traffic From Google Discover Feed"

Main Ideas:

Introduction to Google Discover:
- Google Discover is a personalized feed that displays news, articles, web stories, and videos based on user preferences.
- Initially available only on mobile, it is now being introduced to desktop, which is expected to significantly increase traffic.
Importance of Google Discover:
- Google Discover can drive substantial traffic, similar to Google search results.
- Understanding how to get featured in Google Discover is crucial to avoid losing traffic to competitors.
15 Essential Points for Appearing in Google Discover:
- The video outlines 15 actionable points that can help websites get featured in Google Discover.

Detailed Bullet Points:

High-Quality Images:
- Use images with a minimum width of 1200 pixels.
- Ensure images are clear, well-lit, and relevant to the content.
Max Image Preview Robots Meta Tag:
- Set the max-image-preview robots meta tag to "large" to allow Google to use large images in the Discover feed.
Proper Use of Logo:
- Avoid using the website's logo as a primary image or in social media sharing cards; keep it limited to the header.
Matching Meta Title:
- Ensure the meta title accurately reflects the content of the page to encourage user clicks.
Avoid Exaggeration:
- Do not use clickbait tactics; titles and descriptions should be accurate and not overly sensational.
Content Relevance:
- Create content that is either trending or provides unique insights to attract clicks.
RSS Feed:
- Ensure that RSS feeds are enabled and not blocked, as they help Google crawl the content.
Follow RSS Feed Feature:
- Include a feature on the website that allows users to follow the RSS Feed.
Title and Link Elements in RSS Feed:
- Verify that title and link elements are present in the RSS Feed to ensure proper linking.
Ad Disclosure:
- Clearly mark sponsored content and links to differentiate them from organic content.
Political Content Transparency:
- Disclose any affiliations with political parties in relevant content.
Author and Publisher Information:
- Provide clear information about the author and publisher of the content.
Website Information:
- Include detailed information about the website, including an "About Us" and "Contact Us" page.
Contact Information:
- Ensure updated contact information is easily accessible on the website.
Compliance with Google Policies:
- Adhere to Google’s content policies, avoiding any prohibited content types.