Summary of Complete SEO Course for Beginners: Learn to Rank #1 in Google

Summary: Complete SEO Course for Beginners: Learn to Rank #1 in Google

Introduction by Sam Oh

• Introduction to SEO Course:
  • Focus on fundamentals and execution.
  • SEO as a major traffic driver for Ahrefs, leading to over a million monthly visits.
  • Course breakdown: Introduction, Keyword Research, On-Page SEO, Link Building, Technical SEO.

SEO Basics

• What is SEO:
  • Optimizing content for search engine discovery.
  • Importance of SEO: Free, consistent traffic, massive audience reach.
• How Google Works:
  • Crawling and indexing.
  • Ranking algorithms: Backlinks, search intent, content depth.

Keyword Research

• Importance of Keywords:
  • Foundation of SEO.
  • Process of finding keywords people search for.
• Choosing Keywords:
  • Checklist: Search demand, traffic potential, business potential, search intent, ranking difficulty.
• Search Intent:
  • Matching user queries.
  • Three C’s: Content type, content format, content angle.
• Finding Keywords:
  • Using tools like Ahrefs Keywords Explorer.
  • Generating ideas and validating them.

On-Page SEO

• Introduction:
  • Optimizing web pages for higher search engine rankings.
  • Misconceptions: Keyword stuffing, minimum word count.
• Creating Optimized Pages:
  • Satisfying searcher intent.
  • Technical optimizations: Titles, URLs, meta descriptions, internal links, image optimization.
• Checklist:
  • Include target keyword in title, short descriptive URL, meta description, internal links, optimize images, improve readability.

Link Building

• What is Link Building:
  • Building relationships to get backlinks.
  • Importance of backlinks for ranking.
• Methods to Get Backlinks:
  • Creating, buying, earning.
  • Earning through outreach, being a source, organic links.
• Attributes of Good Backlinks:
  • Relevance, authoritativeness, anchor text, rel attribute, link placement.
• Tactics:
  • HARO (Help a Reporter Out), guest posting, skyscraper technique.
• Outreach:
  • Effective email outreach: Subject line, introduction, qualification, pitch, conversation starter.

Technical SEO

• Importance:
  • Ensuring search engines can access, understand, and index pages.
• Basics:
  • No index meta tag, robots.txt, sitemaps, redirects, canonical tags.
• Best Practices:
  • Logical site structure, page speed, regular site audits.

Conclusion

• Final Thoughts:
  • Importance of fundamentals for indexing, ranking, and maintaining site health.
  • Encouragement to use Ahrefs tools for ongoing SEO efforts.

Speakers

• Sam Oh: Presenter and instructor for the SEO course.

Notable Quotes

— 00:10 — « "Even for an eight-figure business like ours, we don't do anything crazy technical or complicated right from the start. We've stuck with the fundamentals of SEO that led to compounded growth." »

— 04:55 — « "The easiest way to understand the value of a backlink is to think of them as votes." »

— 07:31 — « "Depth doesn't always translate to length." »

— 08:35 — « "We rank number one for the query SEO checklist and this keyword is responsible for driving around 1,500 monthly visitors from Google and that's just in the US." »

— 10:17 — « "On average, the top ranking page ranks for nearly 1,000 other relevant keywords in the top 10." »

Category

Educational

Video