Summary
The video is a complete SEO course for beginners, focusing on ranking number one on Google. It covers various aspects of SEO fundamentals, emphasizing the importance of search engine optimization for organic growth and driving traffic to websites. The course is divided into modules on keyword research, on-page SEO, link building, and technical SEO. Key topics include understanding search engines, Google's working, search intent, content depth, keyword research, and the methodology of creating high-quality content. Common misconceptions about on-page SEO, like keyword stuffing, are addressed, and best practices for optimizing HTML tags and user experience are discussed.
**Speakers :**
- Sam Oh
- Ammo
- Joshua Hardwick
Notable Quotes
— 102:45 — « Robots.txt is a file that usually lives on your root domain and you should be able to access it at yourdomain.com/robots.txt. Now the file itself includes a set of rules for search engine crawlers and tells them where they can and cannot go on your site. »
— 108:00 — « Sitemaps are usually xml files and they list the important URLs on your website. These can be pages, images, videos, and other files. Sitemaps help search engines like Google to more intelligently crawl your site. »
— 108:42 — « A redirect takes visitors and bots from one URL to another. »
— 109:18 — « is the canonical tag a canonical tag is a snippet of html code that looks like this its purpose is to tell search engines what the preferred url is for a page and this helps to solve duplicate content issues »