Summary of Local SEO Website Architecture For Multiple Location

Summary of "Local SEO website architecture For Multiple Locations"

Main Financial Strategies and Business Trends:

• Emphasis on creating a structured website architecture for local SEO, particularly for businesses with multiple locations and services.
• Focus on targeting high-profit services and frequently requested services to optimize web presence.
• Importance of internal linking to enhance the visibility of primary service pages over secondary or less relevant pages.

Key Methodologies and Steps:

1. Identify Top Services:
   • Determine the most profitable and frequently requested services for your business.
   • Avoid targeting every service to prevent website dilution.
2. Define Location Strategy:
   • Be selective about which locations to target, especially if there are many (e.g., 20 cities).
   • Ensure that the targeted locations have high residential populations.
3. website architecture Layout:
   • Create a top-level service page (e.g., lawfirm.com/service) without geographic modifiers.
   • Develop state-level pages (e.g., lawfirm.com/service/state) and city-level pages (e.g., lawfirm.com/service/state/city).
   • Maintain a clear hierarchy to prevent competing pages within the same geographic area.
4. Content Creation:
   • Each service and location page should have unique content, headers, images, and internal links.
   • Build out informational content that addresses common questions relevant to the service and location (e.g., "What does a truck accident lawyer do in Houston?").
5. Internal Linking Strategy:
   • Ensure that primary service pages are heavily linked to from other pages within the site to signal importance to search engines.
   • Use sidebars and footers to link to related services and locations.
6. Patience and Consistency:
   • Understand that ranking improvements can take time (often several months).
   • Focus on building a comprehensive site structure and content depth to gain authority and visibility over time.
7. Utilize Tools for Optimization:
   • Employ tools like SEMrush or Ahrefs to analyze competitors and optimize content based on keyword performance.

Presenters/Sources

• Chris Palmer, Chris Palmer Marketing (chrispalmermarketing.com)

Notable Quotes

— 04:28 — « The long story short of it is this: if we're targeting a boatload of different services along with multiple locations, we need to make pages for all that. »

— 16:46 — « If you get this stuff right, your business will do better. I promise you that. »

— 18:00 — « The problem with launching neighborhood pages is that if I have my website and I start banging out different neighborhoods inside of Austin, these neighborhoods can be perceived by Google as the same area as Austin. »

— 18:20 — « The objective here for service pages is we want to win customers with these pages. »

— 132:24 — « If you do that consistently enough, you will be a winner. There's no question. »

Category

Business and Finance

Video