Summary of "Local SEO Website Architecture For Multiple Location"
Summary of "Local SEO website architecture For Multiple Locations"
Main Financial Strategies and Business Trends:
- Emphasis on creating a structured website architecture for local SEO, particularly for businesses with multiple locations and services.
- Focus on targeting high-profit services and frequently requested services to optimize web presence.
- Importance of internal linking to enhance the visibility of primary service pages over secondary or less relevant pages.
Key Methodologies and Steps:
- Identify Top Services:
- Determine the most profitable and frequently requested services for your business.
- Avoid targeting every service to prevent website dilution.
- Define Location Strategy:
- Be selective about which locations to target, especially if there are many (e.g., 20 cities).
- Ensure that the targeted locations have high residential populations.
- website architecture Layout:
- Create a top-level service page (e.g., lawfirm.com/service) without geographic modifiers.
- Develop state-level pages (e.g., lawfirm.com/service/state) and city-level pages (e.g., lawfirm.com/service/state/city).
- Maintain a clear hierarchy to prevent competing pages within the same geographic area.
- Content Creation:
- Each service and location page should have unique content, headers, images, and internal links.
- Build out informational content that addresses common questions relevant to the service and location (e.g., "What does a truck accident lawyer do in Houston?").
- Internal Linking Strategy:
- Ensure that primary service pages are heavily linked to from other pages within the site to signal importance to search engines.
- Use sidebars and footers to link to related services and locations.
- Patience and Consistency:
- Understand that ranking improvements can take time (often several months).
- Focus on building a comprehensive site structure and content depth to gain authority and visibility over time.
- Utilize Tools for Optimization:
Presenters/Sources
- Chris Palmer, Chris Palmer Marketing (chrispalmermarketing.com)
Category
Business and Finance