Summary of 💟 Cómo hacer un Guión para un Vídeo de TikTok - RubenConsultor

Summary of "💟 Cómo hacer un Guión para un Vídeo de TikTok - RubenConsultor"

This video by RubenConsultor provides a detailed guide on how to create an effective script for TikTok videos, focusing on overcoming the platform’s unique challenges such as short attention spans and condensed content formats. The main goal is to help creators structure their videos to attract, retain, and engage viewers, ultimately growing their audience meaningfully.

Main Ideas and Concepts

• TikTok’s Content Consumption Context:
  • TikTok videos should be concise (~30 seconds) to align with how users consume information today — fast, condensed, and direct.
  • Unlike YouTube or blogs, TikTok requires synthesizing information into a single clear message.
  • If the topic is complex, break it into a series of related videos (episodes).
• Challenges on TikTok:
  1. Condensing information into one direct message.
  2. Capturing user attention in the first few seconds.
  3. Encouraging viewers to take an action after watching (engagement).
• Content Strategy:
  • Avoid relying solely on trending music or viral content as it attracts a broad but often uninterested audience.
  • Create evergreen content that remains valuable over time and builds a loyal audience.

Methodology / Script Structure for TikTok Videos

1. Introduction / Hook (First 3 seconds):
   • Start with a compelling hook that directly addresses a need or problem of the viewer.
   • Use phrases like "Do you know the three tips for...?" or "If you are a parent, here is a technique to...".
   • This hook acts as a trigger to grab attention and make the viewer stay.
2. Statement of Conflict / Problem:
   • Briefly explain the problem or situation the viewer is facing.
   • Keep the pace dynamic and engaging to maintain attention.
   • Avoid long introductions or slow pacing.
3. Solution / Main Content:
   • Present the solution clearly and directly.
   • Maintain a high energy level and engaging tone.
   • Keep the video around 30 seconds, avoid going in circles.
4. Call to Action (CTA):
   • Ask viewers to perform an action related to the video:
     • Save the video for future reference.
     • Comment with a simple, easy-to-answer question (preferably multiple choice or binary, e.g., "Do you prefer chocolate or strawberry?").
     • Share or tag others who might find the content valuable.
     • Follow the creator for more content.
   • Tailor the CTA to the video’s content and the audience’s engagement level.
5. Signature Phrase / Brand Hook (Optional but Recommended):
   • End videos with a memorable phrase or gesture that becomes associated with your brand.
   • This creates anticipation and a sense of community among followers.
   • Example: RubenConsultor’s phrase “squeeze it with your business” and pointing to the follow button.
   • This technique builds recognition and encourages repeat viewership.

Additional Tips

• Consistency is key: keep producing content regularly to see results.
• Test different formats and hooks to see what resonates best with your audience.
• Maintain a dynamic and engaging tone throughout the video.
• Use the short format to your advantage by being concise and focused.

Speakers / Sources Featured

• RubenConsultor (main and only speaker) — provides all explanations, examples, and advice throughout the video.

This summary captures the essential lessons and step-by-step methodology RubenConsultor shares for scripting TikTok videos to maximize viewer engagement and channel growth.

Notable Quotes

— 05:36 — « You have to put an introductory phrase that invites the user who is watching to stay, solving or calling some of those needs that that person has. »

— 06:08 — « We have to raise that conflict: why am I talking about this thing? What is happening to the person who is watching the video that they need that advice, they need to see that video to resolve that? »

— 10:41 — « One of the ones that I use the most would be that they follow you; TikTok is a platform where you can reach a lot of people, especially if you are starting out, you are interested in accumulating people in that community. »

— 11:51 — « I always say at the end of all the videos, 'follow me to squeeze it with your business.' »

— 12:58 — « There was a series called Family Matters where Steve Urkel always said the phrase 'It was me,' so I was in the episode the whole time waiting for him to say 'It was me.' »

Category

Educational

Video