Summary of "Comment gagner de l’argent sur Instagram en 2025"

Main Financial Strategy:

The key to making money on Instagram is not to chase followers, views, or become a typical influencer who relies on brand sponsorships.
Instead, the recommended approach is to create and sell your own products or services directly to your audience, thereby capturing full value rather than acting as a middleman.
Instagram should be used as a tool to attract the right audience and potential customers, not just for accumulating views.
Building an email list is essential to convert Instagram followers into paying customers, as email marketing outperforms social media in conversion rates and ROI.

Key Insights and Business Trends:

Most creators fail because they try to monetize by selling their audience to brands, which is highly competitive and yields low returns.
Sponsored content often annoys audiences and reduces engagement.
The value lies in rarity and uniqueness — offering something unique that people want to pay for.
Selling your own digital products or services (freelance work, coaching, online courses) is more profitable and sustainable.
Instagram is best used as the top of a sales funnel, with email marketing as the middle and product sales as the bottom.
email lists provide independence from platform algorithms and risks (e.g., account deletion).

Define Your Offer:
- Use the Japanese concept of ikigai — find the intersection of what you love, what you’re good at, what the world needs, and what people will pay for.
- Decide on the type of offer:
  - I do it for you (freelancing)
  - I do it with you (coaching, consulting)
  - I do it in front of you (online training)
Create Your email list:
- Use platforms like Podia&tag=dtdgstoreid-21">Podia (recommended), Mailchimp, MailerLite, etc.
- Your email list is your most valuable asset and gives you control over your audience.
Grow Your email list via Instagram:
- Post daily, especially Reels and Carousels, to attract followers.
- Use engaging content that helps solve problems and builds trust.
- Include calls-to-action (CTAs) to capture emails, such as offering free resources (PDFs, prompts, checklists).
- Use tools like Mini Chat to automate email capture via comments.
- Use story link stickers to direct followers to sign-up pages.
Launch Your Offer Through Email:
- Wait until you have around 500 email subscribers for a good launch base.
- Use email marketing to nurture and convert subscribers into customers.
- Avoid heavy sales pitches on Instagram itself to prevent algorithm penalties.
Optimize and Scale Your Business:
- Continuously improve your content, offers, and sales funnel.
- Expand your product range or improve existing products.
- Optimization leads to scaling from a modest income to a substantial business.

Instagram content should build trust and familiarity (mere exposure effect).
Avoid direct sales pitches on Instagram posts or stories to prevent reach penalties.
Use Instagram as a lead generation tool rather than a direct sales platform.
Email marketing offers a much higher ROI (€36 revenue per €1 spent vs. €3 on social media).
Protect your business by owning your email list, not relying solely on Instagram.
Content ideas can be generated efficiently using AI prompts provided by Antoine BM.

Antoine BM, a content creator and online entrepreneur with over 10 years of experience and millions of euros earned online.
He shares practical, tested strategies for building a sustainable business on Instagram without relying on traditional influencer tactics.

This summary captures the financial strategies, market analysis, and actionable steps shared in the video for making money on Instagram in 2025.