Summary of "How to make a ridiculously easy second income on Linkedin"
Core idea
Build a repeatable, low‑cost side revenue stream by promoting other people’s paid webinars/courses to targeted attendees you recruit via LinkedIn (and other platforms). Send traffic to proven webinar funnels, get paid commission for buyers or referrals, and avoid product creation, delivery, or ad spend.
Value proposition / benefits
- No product, no delivery, no website required — you sell other people’s existing offers.
- Low to no cash outlay if you use LinkedIn (organic traffic) and free tools; the process can be largely automated.
- Minimal tech skills needed — mostly copy/paste, messaging, and basic LinkedIn mechanics.
- Scalable: one setup can run with ~1 hour/week if automated; invest more time to increase revenue.
Playbook — repeatable process (step‑by‑step)
- Find a coach/host with a proven, converting webinar or event (high‑ticket coaching & training preferred).
- Secure an agreement upfront (commission % or affiliate link). Typical commissions cited: 25%–50% (some programs pay >£1,000 per sale).
- Copy the host’s event details (title, description, cover image) and recreate it as a LinkedIn Event (edit/optimize where useful).
- Obtain the webinar/Zoom link (one shortcut: attend the original event to capture the link) and paste it into the LinkedIn registration/broadcast link.
- Drive targeted attendees:
- Invite your LinkedIn 1st‑degree connections via the event “invite” button.
- Search and message targeted LinkedIn groups and event attendees (niche groups like “yoga”, “property investment”, etc.).
- Use Meetup.com, Eventbrite, Facebook groups to find and mirror relevant events.
- Track and attribute leads: export the list of attendees/registrants you sourced and send it to the webinar host before the event (or use affiliate tracking).
- Get paid: host pays commission for purchases attributable to your referrals.
- Optional: automate the invite process using free/low‑cost tools to minimize manual work.
Frameworks / strategic principles
- Problem→Solution monetization: find big problems (e.g., growing a business, recruiting, weight loss) and promote solutions to people who have those problems.
- Productized service model: position lead generation for webinar hosts as a repeatable service you can sell.
- Three success pillars highlighted:
- Clear, simple instructions/playbook (repeatable process).
- Coaching/support + accountability.
- Access to the right high‑converting coaches/businesses to promote.
- Go‑to‑market channels: LinkedIn Events + Groups (primary); amplify via Meetup, Eventbrite, Facebook groups, TikTok, etc.
- Separation of audiences: keep promotional activities separated from your main professional LinkedIn presence (optimize profile + use selective invites).
Concrete tactics, templates & optimizations
- Copy & paste the host’s event; tweak title/graphic for SEO and appeal.
- Use message templates and follow‑up scripts (high‑converting templates improve results).
- Use LinkedIn’s “invite” button to mass‑invite connections to events.
- Search LinkedIn group members and filter by interest/profession to find niche buyers.
- Automate the invite process to reduce time to ~1 hour/week.
- Keep a simple tracking sheet of registrants you brought; deliver it to the coach pre‑event for attribution.
Key metrics, KPIs & illustrative numbers
- Commission ranges: typically 25%–50%; some programs pay >£1,000 per sale.
- Example outcomes cited:
- Paul: £5,000+ in three months while working ~1 hour/week.
- Sample single payouts shown: £504; £371.25; £61.25.
- Claimed event traffic: examples of 500–630 registrations for some webinars.
- Conversion assumptions (illustrative, not guaranteed):
- From invites: ~2–3 attendees per 10 invites (20–30% register/show rate claimed).
- Purchase conversion example: ~10% of targeted leads might buy.
- Hourly yield example quoted: £384.61/hour (based on claimed income/time).
- Upscaled projection: 4 hours/week could be extrapolated to ~£20,000 over three months or ~£80,000/year (illustrative only).
- Note: results vary significantly by offer quality, targeting, and host conversion ability.
Concrete examples / case studies
- Presenter case: moved from no product/audience to earning commissions by cloning webinar events on LinkedIn, automating invites, then scaling — eventually left his job.
- Student example (“Stacy / Stash”): reportedly made £5,000 using the method.
- Testimonial (Richard): earned £145 on his second promoted event; found the process simple to implement.
- Niches successfully promoted: mindset coaching, internet marketing, property investment, online yoga, LinkedIn software, online art therapy.
Actionable checklist — 60–90 minute pilot
- Identify 1–2 upcoming webinars from coaches with clear offers and known pricing.
- Message the host to agree terms (commission or affiliate link). Get written terms for attribution.
- Copy the event to LinkedIn (title, description, cover image); attend the original event to capture the webinar link and add it to your LinkedIn event.
- Use LinkedIn group searches to find 50–200 targeted prospects; invite/message them.
- Export and deliver a list of referrals to the host; collect commission on any sales. - Validate with a small pilot to measure conversion rates (invites → registrations → show → purchases) before scaling or selling the service.
Risks & caveats
- Attribution and payment depend on a clear upfront agreement (affiliate link or shared attendee list). Get written terms.
- Results vary widely by offer quality, price point, host conversion ability, your targeting accuracy, and messaging.
- Organic LinkedIn reach and group engagement differ by region, niche, and LinkedIn policy — don’t assume identical outcomes.
- Some people take months/years to gain traction; coaching and accountability can speed learning.
- Estimates and projections shared are illustrative and should be validated with pilots in your niche.
Operational notes & scaling options
- Automation: invite processes can be automated with free/low‑cost tools to reduce time significantly.
- Productization: once proficient, you can package this as a lead‑generation service or agency offering to multiple coaches.
- Partnerships: build JV relationships with high‑converting hosts; introductions can speed growth.
- Diversification: replicate the method across Meetup, Eventbrite, and Facebook groups to multiply reach beyond LinkedIn.
Events, offers & timelines (context)
- Presenter ran paid training (LinkedIn Automated Sales Masterclass, coaching, templates, 30‑day email support) and sold limited “first 10” spots with example dates cited. This is promotional context in the source material, not required to execute the playbook.
Sources / people mentioned
- Presenter: Paul Shooter.
- Coaches/third parties referenced: Jay Hastings (mindset coach), Internet Business School, Jay Hayes, Simon Coulson, plus several students/testimonials (e.g., “Stacy / Stash”, Richard) and various niche coaches.
Bottom line
This is a pragmatic, channel‑focused GTM playbook: use LinkedIn Events and niche community sourcing to send targeted, low‑cost traffic to existing paid webinar funnels and earn commission. It’s low‑cost, repeatable and can be automated — but success requires selecting high‑converting partners, precise targeting, disciplined follow‑through, and a clear attribution agreement up front. Run a small pilot to validate conversion rates before scaling.
Category
Business
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