I Have 264 Followers. Watch Claude Build My Instagram DM Automation.

Instagram Growth Experiment

Wayne St Ledger demonstrates an Instagram growth experiment on an account with 264 followers and 770 posts, showing the process before reaching a large follower milestone. After testing several trial Reels, the account’s followers were up about 29–31% over the previous 28 days, according to the figures shown.

Automation Workflow

Using Claude Design/Claude Code and Blotato, Wayne builds an Instagram comment-to-DM lead-generation flow from a prompt. It includes:

1. A lead magnet landing page with a downloadable guide.
2. A page in a Notion-based library to organize available guides.
3. A Blotato automation that replies to a keyword comment by sending the lead magnet link through Instagram DM.
4. A landing-page form to collect email addresses, along with a requested follow gate asking users to follow the account.

Wayne prefers collecting email addresses on the landing page rather than through the DM, reducing the number of steps users must complete. After reviewing the generated assets, he changes the keyword to “design” and asks Claude to enable the follow gate.

Testing and Performance Observations

The video presents automation as a way to test content ideas quickly, rather than spending hours building a campaign before knowing whether it will work.

Wayne reviews existing Blotato automations:

• One had been triggered 13 times.
• Another had 13 triggers, eight completions, and some failures.
• A separate automation had no activity, which he treats as useful evidence that the topic may not be attracting interest.

Results will vary: some keyword campaigns may perform well, while others may not. Wayne also points to account analytics showing more views from non-followers and increases in followers, interactions, and reach, attributing some of this growth to trial Reels.

Guide Covered in the Video

• Prompt Claude to generate a lead magnet page and supporting assets.
• Create a keyword-triggered Instagram comment-to-DM automation in Blotato.
• Link the DM to a gated page that can capture an email and encourage a follow.
• Review trigger and completion data, then adjust the keyword or campaign based on results.

The video shows the new flow being built and revised, but does not report performance results for that newly created automation.

Main speaker/source: Wayne St Ledger, presenting his own Instagram account and automation setup.