[현장영상] 한국에서 '유독' 비싼 애플... 이유 물었더니 돌아온 답변이..?!

The video discusses the financial strategies and market dynamics surrounding Apple Korea, particularly focusing on its high cost of goods sold (COGS) relative to sales and low operating interest rates. The key points include:

• High COGS-to-Sales Ratio: Apple Korea's profitability is affected by its COGS-to-sales ratio, which is viewed as high compared to industry standards. This situation is attributed to the specific sales functions that Apple Korea performs.
• Transfer Pricing: The transfer prices for Apple products in Korea are set in accordance with internationally recognized standards. These prices reflect the business activities and value creation within Apple Korea, which is responsible for sales and distribution.
• Taxation Issues: The discussion references a ruling by the European Court of Justice that deemed Apple's corporate tax benefits in Ireland illegal. This has implications for how profits are taxed and where they should be reported, raising questions about whether profits should be taxed in Ireland or the United States.
• Content Services and Business Restructuring: Apple Korea is not directly involved in the operation of content services like the App Store. However, the company is undergoing a restructuring that will allow it to generate income from these services in Korea, leading to local taxation.

Methodology/Steps Mentioned:

• Determining transfer prices based on internationally recognized standards.
• Restructuring the business model to include income from content services within Korea.

Presenters/Sources:

• Rep. Kyung
• Commissioner Jong-Kyung
• Nae-yong Lee