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Instagram Tutorial: 3 Ways to Add Clickable Links on Instagram 2026

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Summary: 3 Ways to Add Clickable Links on Instagram (2026)

Instagram links aren’t as straightforward as on other platforms. A URL in an Instagram caption isn’t clickable (it displays as plain text), and URLs placed on images also can’t be tapped. Instead, Instagram offers workarounds to make links interactive.

1) “Link in Bio” (Profile link area)

Instagram lets creators add links in their profile bio, where users can click.

  • The profile link section supports up to five clickable links.
  • The tutorial walks through editing the profile, including:
    • Adding a link and a display title (or leaving it to show the URL)
    • Setting a primary/highlighted link
    • Optionally adding a thumbnail/banner image (e.g., website image or logo)
    • Using Banners to surface additional connected/Meta-related links (e.g., linking a Facebook page)

Result: users tap the bio link(s) and are taken directly to the destination website.

2) Link Sticker in Instagram Stories

A second option is adding a clickable link via a Stories link sticker.

Workflow:

  1. Create or open a story
  2. Tap the face/icon to open sticker options
  3. Choose the Link sticker
  4. Enter a URL and confirm with the checkmark so it appears tappable

Included features:

  • Custom sticker text for context (e.g., “Upgrade my brand”)
  • Style options for how the link text appears
  • Color customization (via an eyedropper-style tool)

Limitation: this link sticker works only for Stories, not for regular feed posts.

3) “Comment keyword for the link” via automated DM (ManyChat)

The third approach mirrors what many creators do: followers comment a keyword (e.g., “Comment link”) and receive the link via an auto DM.

Why automation helps:

  • Manually sending links after comments doesn’t scale.
  • Automation delivers the link instantly without messaging hundreds of people.

Tool mentioned: ManyChat

  • Includes a free plan (with at least one automation) and a paid option.
  • Automation triggers can include:
    • Someone commenting on a post with a specific keyword/phrase
    • Possibly commenting on a story or using messaging with a keyword

DM outcome:

  • The bot sends a message prompting the user to click
  • Includes the URL to the resource (e.g., a YouTube tutorial)
  • Optionally includes a relevant image/media reminder

Advanced use case:

  • Multi-step automations (e.g., collect name + email and send a lead magnet), reducing the need to leave Instagram.

Practical suggestion:

  • Use ManyChat for a specific campaign, then update or remove automations afterward.

Main speaker/source

  • Jackie — graphic designer and Instagram/Canva-focused tutorial creator (speaking directly in the video)
  • ManyChat — software referenced for DM automation

Original video