How I Started Indian Dropshipping With ₹0!

Summary of “How I Started Indian Dropshipping With ₹0!”

This video provides a step-by-step playbook for starting an Indian dropshipping business without any initial investment, focusing on organic growth and leveraging affiliate marketing instead of paid ads.

---

Key Frameworks, Processes & Playbooks

Step 1: Product Research

• Create a Google Sheet with columns: Product Name, Product Link, Selling Price.
• Use Meta Ads Library to search for winning products using the keyword: Free Shipping Plus Cash on Delivery.
• Analyze product landing pages and pricing.
• Research at least 10 winning products and document them.

Step 2: Shopify Store Setup

• Use a 90-day free Shopify trial (link provided by presenter).
• Install the RPSO Cloud app to import products from your research sheet.
• Set a minimum margin of ₹300 per product when importing.
• Customize product titles and descriptions for better appeal.
• Claim a free domain via Shopify by adjusting store name keywords if needed.

Step 3: Affiliate Marketing for Sales (Organic Growth)

• Install the Referrly Affiliate Marketing app (free).
• Set default affiliate commission (e.g., 20% of selling price).
• Example: Selling price ₹785, 20% commission = ₹157 to affiliate, leaving ₹143 profit after ₹300 cost.
• Ability to set different commissions per product.
• Share affiliate sign-up link with partners who can track sales and payments.
• Find affiliates by targeting Instagram theme pages and micro-influencers with 10-20k followers via direct messages.
• Aim to DM 5-6 pages daily to onboard affiliates; even one conversion daily can scale sales.

Step 4: Increase Average Order Value (AOV) with Product Bundles

• Use Rapi Apps to create product bundles (e.g., pack of two) with discounts (e.g., 15% off).
• Bundles increase AOV, affiliate earnings, and incentivize affiliates to promote more.
• Customize bundle design, offers, and visibility.
• Publish and test bundles on the Shopify store.

Step 5: Affiliate Payment Management

• Enable payment options in Shopify (UPI, Paytm, bank transfer).
• Affiliates choose preferred payment method in their dashboard.
• Store owner tracks commissions and payments via Referrly app.
• Simplifies commission payouts and affiliate management.

---

Key Metrics and Targets

• Profit Margin Target: Minimum ₹300 profit per product after affiliate commission.
• Affiliate Commission: Default 20% of selling price; adjustable per product.
• Affiliate Outreach: DM 5-6 Instagram pages daily to onboard affiliates.
• Sales Goal: Generate sales worth lakhs (hundreds of thousands of rupees) without any upfront ad spend.
• Trial Period: Use Shopify’s 90-day free trial to reduce startup cost.

---

Actionable Recommendations

• Use free tools and platforms (Meta Ads Library, Shopify free trial, RPSO Cloud, Referrly, Rapi Apps) to minimize upfront costs.
• Focus on organic sales growth via affiliate marketing rather than paid ads.
• Carefully research winning products with proven demand.
• Maintain a product margin that supports affiliate commissions and still yields profit.
• Build relationships with micro-influencers for affiliate partnerships.
• Increase average order value through product bundles to boost profits and affiliate motivation.
• Use integrated apps to automate product import, affiliate tracking, and payment management.

---

Concrete Examples

• Product example: Rambo Painting sold at ₹785 with ₹300 margin.
• Affiliate commission example: 20% of ₹785 = ₹157 commission.
• Bundle example: Pack of two with 15% discount to increase AOV.
• Affiliate recruitment via Instagram DM targeting theme pages with 10-20k followers.

---

Presenters / Source

• The video is presented by an Indian dropshipping entrepreneur who shares his personal strategy and tools for starting dropshipping with zero investment.
• Mentions of specific apps: Shopify, RPSO Cloud, Referrly Affiliate Marketing, Rapi Apps.

---

Overall, the video outlines a zero-investment dropshipping business model focused on product research, free Shopify setup, organic affiliate marketing for sales, and increasing profitability through bundling—all managed with free or low-cost apps to streamline operations.