How to Sell Websites to People Who Think $8,000 Is NOTHING

Business Strategy & Positioning (What to Sell)

• Sell outcomes, not websites: The pitch focuses on measurable results (e.g., bookings, course signups, test drives) rather than the raw build cost.
• Price anchoring insight: It’s framed as easier to close a $10K project than to convince someone to pay $500, because the higher-ticket customer is buying results, not design.

Embedded Framework / Playbook

Client Fit (Target Selection)

Look for businesses where an $8,000 website is treated as “just another marketing expense.” Use a mix of:

• Company size + circumstances
  • Example circumstances: new location, new management.
• Online behavior
  • Social-first companies with weak or nonexistent conversion websites.
• Financial rationale
  • Target companies where the spend capacity suggests $8K is realistic (e.g., 10–49 employees; “if ~10 employees at an average $3,000/employee implies $30,000+ potential spend”).

Sales Conversion Framework

• Call the decision maker (not only the business).
• Open with a money-leak diagnosis
  • The site gets attention but fails to convert.
• Offer a low-friction diagnostic asset
  • A short video audit.
• Use silence/short statements to drive engagement.

Delivery System (Fast Production Stack)

• Ship quickly using:
  • Pre-built templates + theme builder + Elementor Pro
• Build in days (not weeks).
• Reduce repetitive work with global settings:
  • Global header/footer via Theme Builder.
• Reuse assets:
  • Import a global kit style + key page templates (homepage, services, pricing, etc.).

Step-by-Step: How They Find & Qualify $8K Buyers

Step 1: Find the Right Businesses (Targeting Tactics)

• Use a global directory tool (example: “Compass”) with targeting filters:
  • Industry/category targeting
    • Example categories: automotive, banking, HR/legal services, marketing/advertising, accounting/taxes.
  • Company size filter
    • Target 10–49 employees.
• Look for urgency signals:
  • Search Google for: “[industry] [location]” + “under new management”
  • Example: “accounting Dublin” + “under new management”
  • Named examples mentioned: Northcut Bookkeeping Dublin, Pitman Training.
• Use industry directories:
  • Example: “dentist directory Alberta” to find local businesses by category and location.
• Social-first lead sourcing:
  • Identify businesses whose “website” is effectively a bio link to WhatsApp/Linktree, not a conversion-focused site.

What’s Wrong With Most Websites (Conversion Problem Diagnosis)

Most sites fall into two buckets:

• Digital business cards
  • They look fine but don’t clearly communicate what the business does or sells.
• Bland/corporate jargon
  • Doesn’t move buyers (“nobody cares” framing).

Recommended fix: rebuild from the ground up with customer-first, sales-focused, conversion-driven copy.

Sales Execution: How They Call & Close

Step 2: Speak to the Decision Maker

Before calling:

• Use company registration sources:
  • Ireland: CRO
  • UK: HMRC
• Find the person behind the business (owner), then call via reception:
  • “Can you put me through to [Owner], please?”

Step 3: Script / Pitch Style (Money-Leak Audit Offer)

• Call opener
  • Frame the issue in money terms:
    • Design may be fine, but it’s not selling / not converting attention into revenue.
  • Then stop talking (use silence to create engagement).
• Conversion mechanism: quick video audit
  • Under 5 minutes
  • Sent later the same day
  • Positioned as not a sales pitch—a diagnostic to decide whether they DIY or hire.

Claimed KPI: converts at ~1 in 6 calls.

Delivery System: Build an $8K Site Quickly (Automation Stack)

Step 4: Hosting + Fast WordPress Setup

• Use a hosting platform via a referenced discount/coupon path:
  • Example discount mentioned: up to 82% off
  • Example price during sale: $6.74/month (Black Friday context)
• Onboarding flow:
  • Install WordPress
  • Register domain (example shown)
  • Start from a blank build

Step 5: Theme/Template Kit Approach (Elementor-Based)

• Source kits from Envato marketplace
• Use Elementor template kits
• Prefer kits compatible with Elementor Pro
  • Avoid “element free” (per advice)
  • Choose newer versions (avoid outdated kits)
• Install:
  • Theme: Hello by Elementor
  • Plugin: Elementor
  • Requires Elementor Pro (also to enable template kit + features like pop-up builder)

Step 6: Import Template Kits + Global Kit Style

• Install Template Kit Import by Envato
• Import:
  • Global kit style
  • Key sections/pages such as:
    • Booking form
    • Contact form
    • Newsletters
    • Footer + header
    • Pages including: home, services, pricing, testimonials, contact, booking, etc.
• After import:
  • Use Elementor templates/saved templates as reusable blocks for page creation.

Step 7: Global Header/Footer via Theme Builder

• Use Elementor Theme Builder to assign sitewide header/footer:
  • Import header/footer templates
  • Customize logo
  • Publish with conditions: display on entire site
• Then:
  • Insert the homepage template into the created WordPress page
  • Set it as the static homepage

KPI / timeline claims: the “exact stack” enables building high-value websites in days instead of weeks, targeting delivery of a site that supports charging $8,000.

Post-Delivery Monetization: Recurring Revenue Plays

Add-ons to Keep Clients Paying

1. SEO tool: Semrush

   • Mentioned: 14-day SEO toolkit pro trial (via a link) vs standard 7-day trial.
   • Positioned as “optimize online presence,” plus ongoing service around:
     • website health/SEO reports
     • AI-driven ranking workflow
     • market research
     • local targeting
     • content/copy performance checks
     • social positioning + ad tracking
   • Framed as recurring income through continuous optimization.

2. Email/SMS growth: Omnisend

   • Positioned to convert visitors into customers using:
     • email + SMS
     • web push notifications
   • Go-to-market approach:
     • build a contact list (example: opt-in for offers)
     • automate follow-ups
     • send campaigns as the list grows

Pricing / Offer Details Mentioned

• Omnisend discount
  • “Mr. Web and Omnisend” 30% discount on the first three months (via coupon).
• Omnisend cost by contact size
  • 0–250: free
  • 251–500: $11/month
  • Up to 1,000: $14/month (as stated)
• Onboarding
  • No credit card required
  • Example starting benefit: first 250 contacts free

Targets / Goals Stated

• “If you want your first $100K” by selling websites using this system.
• Close projects between $7,500 and $125,000.
• “All you need is 12 clients to reach your first $100,000.”

Presenters / Sources

• Presenter: David Ger
• Tools/companies referenced:
  • Compass (lead-finding)
  • Envato (Elementor template kits)
  • Elementor / Elementor Pro
  • Semrush
  • Omnisend
  • WordPress
  • Hello by Elementor