Video summary

How To Create a Project Charter

Main summary

Key takeaways

Educational

Main ideas / lessons conveyed

  • Purpose of a Project Charter: A project charter is an early, lightweight document (format may vary) that:

    1. Introduces people to the project—especially new team members after assignment.
    2. Creates alignment/agreement on key project aspects (e.g., objectives, scope, budget).
    3. Enables approval to proceed with project planning by circulating the final draft for signatures.
  • Why it’s needed: Even if an organization uses different terms (e.g., project request, Scope of Work/SOW), the charter-equivalent helps reduce misalignment caused by different perspectives.

  • How detailed it should be: Because it’s drafted before real planning, it shouldn’t be detailed. The recommendation:

    • Target size: 5 pages or less (ideally “less”).
    • Rationale: If people can’t read it quickly, it won’t achieve its purpose.
  • What perspective misalignment looks like: The video uses cartoons/examples (e.g., old lady vs. young woman; “Tree Swing” cartoon) to show that different stakeholders often picture different outcomes—described as “one of the biggest killers of projects.”

  • How to create it effectively: The charter creation process matters as much as the document—best done with a facilitated session involving the sponsor and team members.

  • Where to get a free template: A download is available at the end via PMPerspective.com, with membership required.


Methodology / instructions (checklist)

1) Define what a “project charter” is in your context

  • Recognize that a project charter may be called different things depending on the organization:
    • Can be a Word document, PowerPoint, etc.
    • Charter may be equivalent to:
      • Project request (internal)
      • Scope of Work (SOW) (external clients)

2) Use the charter for three core purposes

  • Introduce people to the project (especially new team members).
  • Align stakeholders on the most important elements:
    • objectives
    • scope
    • budget
    • (and other critical aspects)
  • Obtain approval to proceed with planning:
    • send the final draft for signatures
    • use that approval to begin project planning

3) Keep the charter short and “planning-light”

  • Draft it early (before detailed planning exists).
  • Include only enough information to describe:
    • the project
    • the product/solution it will create
  • Recommended length:
    • ≤ 5 pages
  • Avoid very long charters (example given: “50 pages”) because no one reads them.

4) Include specific sections/information in the charter

Background

  • Explain what an outsider/stakeholder needs to understand why the project is a good idea, such as:
    • industry trends
    • company challenges/turnaround
    • strategic direction from leadership/board

Scope

  • Describe the end product/solution at a high level.
  • Describe key actions the team will take (examples):
    • design/build the product
    • test it
    • market and sell a number of units
  • Define boundaries:
    • what the project team is responsible for
    • where the project begins and ends
  • Explicitly state what the team will NOT do if confusion is likely, e.g.:
    • the team designs/builds/tests, but sales/revenue targets are not the project team’s responsibility

Objectives

  • Ensure objectives are measurable.
  • Example:
    • Bad: “Significantly increase sales revenues” (ambiguous)
    • Good: “Increase sales revenues by 15% by the end of Fiscal Year 2014” (verifiable)

People / Roles

  • Include a “who’s who” section:
    • PM, sponsor, and project team members (or leads for larger teams)
  • Add enough detail so readers know who to contact for questions (e.g., environment for product development, testing approach).

Key dates / milestones

  • Provide target/estimated timeline items.
  • Clarify these are guesses/targets (since detailed plans/design may not exist yet).
  • Still, an initial timeline can influence the approach.

Costs

  • Provide cost estimates/targets (to be verified later).
  • Break costs by fiscal year, including:
    • one-time execution costs
    • ongoing costs and maintenance

Constraints, Assumptions, Risks, Dependencies

  • Constraint: an external/internal factor limiting or dictating parts of the project (examples):
    • an event must occur May–September due to snow in winter
    • limited staffing (only one developer; no outside help)
  • Assumption: conditions relied upon to achieve objectives (example):
    • the ERP system will be used for the next five years (enabling productivity gains)
  • Risk: anything that could block delivery (example):
    • hurricane risk disrupting/damaging construction
  • Dependency: something that must happen for deliverables to meet objectives (example):
    • hotel construction completion needed before an opening-night event

5) Follow a recommended drafting process

  • Who should create it

    • Don’t draft in isolation.
    • Best practice: bring sponsor and team together in a facilitated session.
  • How to run the charter session

    • Facilitate a Project Charter session.
    • Step through charter sections and ask probing questions.
    • Record answers on a flip chart/whiteboard.
    • Let differences in perspective surface—alignment through discussion is valuable (team-building aspect).
  • After the session

    • Draft the charter back at your desk using the captured information.
  • Feedback and sign-off

    • Send out a draft and request feedback from the team.
    • Incorporate feedback, then circulate for signatures.
    • At minimum, both the PM and the sponsor sign.

6) Use a free template at the end (optional)

  • Go to: www.pmperspective.com/resources/templates
  • Click initiation phase to expand.
  • Find the project charter template and click download template link.
  • Note: download may require PMPerspective membership (free sign-up); no sharing/spam stated.
  • The video also provides a link to the templates page.

Speakers / sources featured

  • PM Perspective video host (speaker): “PM Perspective” channel representative providing guidance on project charters and templates.
  • PMPerspective.com (resource site/source): templates and membership for downloading a project charter template.

Original video