Gary Vee Reveals His Next Big Card Investment

Summary

Gary Vaynerchuk discusses his card collection, his approach to collecting and investing, and his ambitions for VeeFriends.

Collecting and investing

Gary says he started collecting as a child, visiting card dealers and the US1 Flea Market in New Jersey. An ’84 Topps Don Mattingly card represents his early love of baseball and the Yankees.

He describes himself as both a collector and an investor. Some purchases are driven by personal attachment to players or teams, while others are made with resale value in mind. He cautions that expensive player cards can be risky: an injury or a poor season can quickly affect demand and prices. He generally avoids judging how others choose to collect or spend.

Cards he likes

Among the cards he discusses are an ’85 Topps Rickey Henderson, a gold die-cut Carmelo Anthony, and inserts featuring LeBron James, Stephen Curry, and Kobe Bryant. He is especially fond of Kaboom inserts and says he wants another Victor Wembanyama Kaboom Gold card.

VeeFriends’ long-term ambition

Gary hopes VeeFriends will grow into a character-driven entertainment company spanning comics, animation, games, films, and collectibles. Inspired by the properties he encountered growing up, he wants VeeFriends characters to become enduring, widely recognized intellectual property.

He also emphasizes the brand’s positive messages—including patience, resilience, and kindness—and says its community matters to him.

Comics and collectibles

Gary highlights VeeFriends comics, including the Gentle Giant origin story. He describes a collector community that includes families as well as longtime collectors, and says comics are crucial to the brand’s future.

“Fictional vintage”

Gary predicts growing interest in early cards featuring fictional characters, which he calls their “rookie cards.” He points to characters from comics, cartoons, and children’s entertainment, arguing that childhood nostalgia can make these cards appealing to collectors.

A card he missed

Gary recalls narrowly losing an auction for the original artwork for a Victor Wembanyama second-year Kaboom card. He says he regretted missing it and considers the Kaboom design especially memorable.

Giveaway

The episode ends with signed VeeFriends comics and cards being prepared for a viewer giveaway.

Notable locations, products, and speakers

• Speakers: Gary Vaynerchuk (Gary Vee) and the show’s host
• Locations: The CardVault vault in SoHo, New York; US1 Flea Market in New Jersey; the Javits Center; and The National
• Products and collectibles: ’84 Topps Don Mattingly; ’85 Topps Rickey Henderson; gold die-cut Carmelo Anthony; Kaboom inserts and original Kaboom artwork; VeeFriends Collector’s Comic Pack; Gentle Giant; and fictional-character “rookie cards”