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2025 기업사회공헌 컨퍼런스

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Summary of the 2025 Corporate Social Contribution Conference (Platform Era Social Park)

The video is a full recap/live-broadcast style account of the 2025 Corporate Social Contribution Conference (Nov 11, 2–5 PM). It focuses on how a social contribution information platform can connect corporations, foundations, NGOs, and public institutions—enabling more effective and measurable impact (“social park in the platform era”).

1) Conference framing: “connection + data” to enable systemic change

  • The opening host, announcer Kim Jeong-geun, explains that the event runs in-person and via livestream.
  • A central theme is that, in the platform era, “data-environment” society should move from fragmented charity to connected, cooperative, and impact-oriented social contribution.
  • The conference emphasizes efficient programming (e.g., minimizing repeated introductions) and a guiding goal: turning large-scale social contribution efforts into a coordinated ecosystem rather than isolated projects.

2) Keynote: Platform-era social parks require system thinking and network weavers

Professor Lee Jae-yeol (Seoul National University Sociology) delivers the keynote on:

  • Why systemic crises require “wicked problem” approaches
    • Interlinked risks include economic disruption, migration/social conflict, and geopolitical tensions.
  • Critique of conventional charity models
    • “Doing good” is not enough—social contribution must become smart, ecosystem-aware, and impact-focused.
    • Common nonprofit sector failures are framed as patterns such as winner-takes-all dynamics, burden shifting, and the tragedy of the commons.
  • System thinking as the solution
    • Focus on feedback loops and leverage points.
    • Shift from hub/organization-centered thinking to an ecological network paradigm.
  • The platform’s role as infrastructure
    • Providing resources
    • Facilitating connections
    • Enabling cooperation under fair rules
  • Leadership/coordination concepts
    • The need for “network weaver” (Weaver leadership) rather than command-style leadership.
    • The 5C idea: clarify purpose, gather the right people, create trust, coordinate action, and sustain cooperation.

Scaling examples

The keynote also cites platform-based participation and scaling examples (e.g., citizen data collection, community mapping, microfinance-type models) to argue that “scale-out” through networks is often more effective than “scale-up” through massive organizations.

3) Session 1: Panel—“Better resources through the platform’s role in flow”

Panelists discuss how corporate and NGO social contribution is limited by:

  • Information asymmetry (who knows what, and where to apply it)
  • Slow, mismatched partner search processes for new themes
  • Structural mismatches between companies’ CSR/KPIs and what nonprofits/public institutions can execute

Key points by speakers

  • Amorepacific (Naori, Deputy Manager)
    • The platform can act as a connection venue to help companies find partners and share adequate information.
    • Platforms help move from mere “finding” to “matching with shared understanding.”
  • Korea Land and Housing Corporation / LH (Park Hye-seong, Deputy Manager)
    • Points to real-world inequities caused by donation routing and eligibility/admin constraints.
    • Example: youth independence housing and welfare benefits vary by ministry/funding structure—some youth may receive little or nothing due to information gaps and matching failures.
    • Highlights that donation pathways can become structurally biased or redundant when information and criteria aren’t unified.
  • Foundation Secretariat (Lee Won-tae, Secretary General)
    • Argues that platform-based data sharing can improve matching, reduce redundancy, and create virtuous cycles of resource allocation.

Platform benefits discussed

  • Standardization of terminology for what counts in social contribution/ESG categories
  • Regional social problem mapping
  • Common KPI/impact measurement approaches

A corporate example is also raised—Amorepacific collaborating with another company (e.g., Musinsa) for teen-focused programs—used to illustrate how a shared agenda plus facilitation enables cooperation.

4) Session 2: Vision and program—platform as infrastructure that upgrades social welfare beyond “distribution-only”

Two major contributions shape the vision:

(a) Community Chest of Korea Chairman Kim Byung-joon: “From distribution to platform”

Chairman Kim Byung-joon (Social Welfare Community Chest / Fruit of Love) argues that:

  • The Fruit of Love model historically functioned largely as a distribution institution, but conditions have changed:
    • technology/social media-driven youth isolation,
    • climate-related and rapidly emerging problems,
    • administrative and political limitations affecting speed.
  • A platform is needed to:
    • identify new social problems,
    • elevate them into “social issues,”
    • connect demand and supply of resources,
    • and raise overall welfare levels.
  • A practical dilemma arises:
    • data disclosure must be transparent to build trust,
    • but privacy/sensitive donor information may cause donor discomfort.
  • The platform is framed as a phased rollout:
    • start with what is safe to disclose,
    • expand as systems and agreements mature.

(b) Platform data research by Research Fellow Kim So-young

Kim So-young (Fruit of Love / Sharing Culture Research Institute) presents research supporting platform development:

  • Donation scale trends
    • Korea corporate donations totaled ~5.15 trillion KRW in 2024 (based on reported corporate tax data).
    • Most reporting entities are for-profit firms.
    • Post-COVID fluctuations are noted with recovery in 2024.
    • Donations as a ratio of sales and pre-tax profit are compared against global expectations, suggesting room to improve.
  • Big-data content trends
    • Analysis of ~90,000 news articles using “social park” keywords shows rising interest and topic diversification.
    • Growth areas include youth/adolescents, AI/GenAI, environment, disability, ESG, and more participatory forms.
  • Consolidated takeaway
    • Corporate social contribution is moving toward integrated ESG and more diverse problem-solving—so a platform integrating credibility and dispersed information becomes necessary.

Platform roadmap concept (system design)

  • Combine public + private data
  • Transition from scattered datasets to integrated, searchable information
  • Include AI-assisted summarization/analysis in the roadmap
  • Support better decision-making and reduce bias in resource distribution

5) Corporate case presentations: “Connected Companies” and ESG-aligned execution models

The conference includes concrete examples of platform-era social parks:

  • Hyundai Motor Group (Shin Jae-min, Team Leader)
    • Presents a structured CSR strategy with long-term projects (e.g., safe move/green/happy global youth volunteering).
    • Emphasizes governance, KPI alignment, iterative evaluation, and adaptation to shifting governance requirements.
    • Example project: child protection and counseling via mobile vehicles and shelter improvements (eye care services, on-site support vehicles, child-friendly shelter renovations).
  • Shinhan Financial Group (Seon Seok-geun, Deputy General Manager)
    • Defines social value via a “warm finance” vision under ESG.
    • Emphasizes “meaning-out” (connecting corporate mission to societal narratives and consumer behavior).
    • Highlights the need for communication and translating nonprofit-specific needs into corporate frameworks.
    • Mentions building measurement frameworks and using proxies/indices where direct monetization is difficult.
  • Yuhan/?? (Kim Eun-mi, Department Head)
    • Focuses on embedding social value governance within a profit corporation through foundations and dividends.
    • Mentions cooperation projects such as “only academy” (youth innovation/education program using PBL and field experts), highlighting partner ecosystem synergy.

Overall, these cases reinforce keynote claims: sustained cooperation, governance design, shared KPIs, and facilitation matter more than one-off donations.

6) Final panel: Platform impact depends on trust, facilitation, and measurable shared outcomes

A concluding panel is chaired by Professor Shin Hyun-sang and includes:

  • Hyundai Motor Group (Shin Jae-min)
  • Shinhan Financial Group (Seon Seok-geun)
  • Yuhan/?? (Kim Eun-mi)
  • Prism public art CEO (Judas)
  • Community Chest Korea Director (Kim Kyung-hee)
  • (Professor Shin Hyun-sang as moderator)

Panel conclusions

  • Collaboration rewards appear when trust is confirmed, not just when initial connections are made.
  • Major difficulties include:
    • different execution speeds and procedures between corporate and field organizations,
    • misunderstandings caused by mismatched terminology/identity,
    • pressure from donors or legal/structural constraints tied to designated donations.
  • Measurement and impact reporting:
    • The panel discusses the need for proxy indicators and agreed KPI frameworks, including context/outcome modeling and impact characterization.
    • Measurement remains difficult for complex local issues—so the platform should enable shared data to improve evaluation quality.
  • Platform role:
    • not only “data openness,” but facilitation/coordinator functions—a “weaver” role.
    • enabling language alignment between corporate and field teams,
    • creating ongoing incentives for active participation.
  • Recurring principle: social contribution should evolve into ecosystem building—a platform-enabled network that sustains impact over time.

Presenters / contributors (as named in the subtitles)

  • Kim Jeong-geun (Announcer/Host)
  • Professor Lee Jae-yeol (Seoul National University, keynote)
  • Han Woo-ui-jae (panelist, Soongsil University School of Social Welfare)
  • Park Hye-seong (Deputy Manager, Korea Land and Housing Corporation)
  • Lee Won-tae (Secretary General, foundation)
  • Naori (Amorepacific, Deputy Manager)
  • Kim Byung-joon (Chairman, Community Chest of Korea / Fruit of Love)
  • Kim So-young (Research Fellow, Fruit of Love / Sharing Culture Research Institute)
  • Shin Jae-min (Team Leader, Hyundai Motor Group CSR planning)
  • Seon Seok-geun (Deputy General Manager, Shinhan Financial Group)
  • Kim Eun-mi (Department Head, Yuhan/likely Yuhan Foundation group)
  • Judas (CEO, Prism public art)
  • Kim Kyung-hee (Director, Social Welfare Joint Fund / Fruit of Love-related entity)
  • Professor Shin Hyun-sang (Hanyang University, moderator for final panel)

Original video