Summary of "How to Know What to Sell"
Choosing What to Sell
When deciding what to sell, businesses should consider different product types, including:
- Services
- Physical products
- Information
- Money
The key strategic question is identifying which offering will be perceived as the highest value by the target prospect. This perception maximizes the likelihood of purchase.
This decision significantly impacts the company’s go-to-market approach and value proposition.
No specific frameworks or metrics were mentioned, but the focus is on aligning product type with customer perception and demand.
Presenter: Not explicitly named in the excerpt.
Category
Business
