클로드 코드로 100% 자동화 마케팅 에이전트 팀을 만드는 방법 (서브에이전트+스킬+MCP 모두)

Tech/Automation Concepts Covered

• Claude Code setup for an automated marketing “agent team” (100% automation)

  • The walkthrough covers building a multi-agent workflow that can generate campaign assets end-to-end—such as:
    • Newsletter / “cad news”
    • PPT decks
    • YouTube thumbnails
    • Social posts
  • The workflow emphasizes keeping outputs consistent with brand guidelines.

• High-quality output via upfront “Context + Templates + System doc”

  • Create project folders:
    • /Context: brand guidelines, design style guide, business context
    • /Template: card news/newsletter/PPT/thumbnail templates
    • Skills installation/configuration (set up after folder structure is ready)
  • Generate a claude.md file that acts as system documentation / SOP, ensuring consistent rules for the model and agents.

• Skill-based document generation (consistency)

  • Install official/curated Entropy / Claude Skills (e.g., document generation in consistent styles).
  • Use skills to generate PPT/PDF-like assets, rather than letting the model freely design formats.

• MCP integration for image generation

  • Connect an image-generation MCP (referenced as “Nanobanana” / “Jemina” MCP).
  • Use MCP to generate card news images according to brand rules and templates.
  • The process is described as faster and more reliable than manually iterating layouts in code.
  • API key security is emphasized:
    • Store keys in environment files
    • Never expose keys publicly

• Buffer API for scheduled/automated social publishing

  • Use Buffer and its Developer API (beta) to automate posting.
  • Save the Buffer API key in environment variables (e.g., .env) and test scheduled posting from Claude Code.
  • Verify scheduled posts in the Buffer dashboard.

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Product Features / Workflow Steps (Tutorial Style)

1. Create a project folder in VS Code / Cursor (using the Claude Code extension).

2. Build Context docs (Markdown) in /Context

   • Take a screenshot from the agency website and use it so Claude can generate:
     • Brand guidelines
     • Design style guide
     • Business context (target audience, positioning, pain points, service lines)

3. Build Template assets in /Template

   • Include templates for:
     • Card news / newsletter
     • PPT
     • Thumbnail images
   • Efficiency tip: convert PPT/image templates into a Markdown-reference template so Claude doesn’t repeatedly “read” large images (token efficiency).

4. Create claude.md (project system / SOP document)

   • Claude scans the project structure and core context.
   • Ensures consistent agent behavior and repeatable deliverable quality.

5. Install required skills

   • Install “document skills” from the Entropy / Claude Skills marketplace.
   • Scope skills to this project only using settings files (mentioned as settings.json).

6. Generate and test sub-agents

   • Example agents include at least:
     • Research Agent
     • Design Agent
     • Review Agent
   • Validate each agent individually, then test teamwork.
   • Key principle: agents should be defined with explicit tools/models, and pipeline routing must be encoded as routing rules in claude.md (so tasks go to the right agent).

7. Create deliverables via the agent pipeline

   • Pipeline outputs include:
     • Card news
     • PPT
     • Newsletter manuscripts
     • YouTube thumbnail variations

8. MCP image generation for card news

   • Install MCP server; verify via MCP menu/listing.
   • Configure the image API key:
     • Start with a free tier
     • Move to paid tier for higher quality

9. Buffer API scheduled posting

   • Generate a Buffer API key (beta access).
   • Store it in .env.
   • Test scheduling (example: posting card news to a LinkedIn thread) and confirm the results in the Buffer dashboard.

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Quality / Analysis Notes and Practical Tips

• Setup emphasis: ~95% effort goes into setup (folders/context/templates + claude.md + agent routing), with only ~5% left for execution.
• Narrow scope improves research quality:
  • The research agent’s output is more usable when aligned closely with the company context.
• SOP-like structure is essential:
  • Work rules, routing rules, and agent guidelines are treated as required for consistency and repeatability.
• Token efficiency:
  • Avoid repeatedly importing PPT images; reference templates via generated Markdown instead.
• Testing safeguards:
  • The instructor repeatedly reminds viewers to ensure templates and context are reflected correctly during initial runs.
• Security caution:
  • Do not expose MCP/API keys or Buffer API keys publicly.
  • A suggestion includes deleting keys after recording them.

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Main Speakers / Sources

• Primary speaker/instructor

  • Creator demonstrating the setup
  • Mentions operating an AX agency
  • References a “Joshua/Josh” brand
  • Requests viewers contact via the “Joshuhwa” website

• Referenced external sources/tools

  • Claude Code / Anthropic Claude Code
  • Claude Mythos model release (mentioned as newly released during recording)
  • Entropy / Claude Skills (skills marketplace)
  • MCP author “Choi Su-min” (for the referenced MCP)
  • Buffer (social scheduling + Developer API beta)