Pourquoi je mets le même t-shirt tous les jours

Tidying up the “what to wear” decision

• The creator keeps a consistent wardrobe approach: one brand, one model for t-shirts, underwear, and socks, wearing them every day to reduce:
  • decision fatigue (“mental load”)
  • daily friction/effort

Why he repeats the same t-shirt while traveling

He says viewers often ask what brand his t-shirt is. He wears a t-shirt from Son of a Taylor because it has two key features:

• 100% merino wool
  • Can be worn 3–4 days in a row while traveling
  • Helps reduce sweat and odors
• Softness and cotton-like look
  • Feels very soft
  • Looks/feels like cotton
  • Comfortable for everyday wear

Custom fit (reducing sizing stress)

The brand offers custom-made sizing:

• You enter your measurements on their website
• The process takes about 5–10 minutes
• Measurements are saved for future purchases
• Shirts are made to match your exact size

Personal style change

• He stops wearing black t-shirts because he feels it makes him look overly “tech-bro” (joke reference).
• He chooses navy blue t-shirts going forward to “add a bit of color to life.”

Notable products / locations / speakers

• Brand: Son of a Taylor
• Fabric: 100% merino wool
• Web feature: custom sizing via entering measurements (saved for future orders)
• Speaker: Antoine (referenced by commenters asking him questions)