MAKE YOUR CHILD TRULY GENIUS | STUDENT GENOMICS

Business and Product Summary

The webinar promotes Student Genomics, a genetic-testing and counseling package for children aged 3–19. It also recruits and supports affiliates who can sell the service in their local markets.

Affiliate and Marketing Playbook

• Optional affiliate pathway: Graduates of the company’s nutrigenomics, genomic-wellness consulting, or health-coaching programs can join as affiliates.
• Ongoing support: The company says it provides weekly affiliate sessions, post-graduation guidance, and genetics-related resources. Affiliates without a health background may receive training in “genetic entrepreneurship” and product representation.
• Content and lead generation: Recent Canva training covered business cards, profiles, posts, carousels, and reels. Affiliates were encouraged to create and share content in the affiliate group.
• Sales routing: Prospective buyers were told to contact the affiliate who invited them or place an order through an affiliate. Brochures and presentation materials are available through the affiliate section, and a relationship manager can provide materials and support.
• Suggested positioning: Present the test as a one-time, personalized assessment intended to inform a child’s health, learning, fitness, personality, and career guidance.

Student Genomics Offering and Process

• Target customers: Parents and guardians of children aged 3–19.
• Test format: A one-time, saliva-based genetic test. The speaker said it does not involve needles or surgery.
• Deliverables: A report covering 100 phenotypes across nine panels, followed by genetic counseling and a personalized, gene-based action plan. The report was described as approximately 70 pages, with an additional 25–30-page action plan.
• Panel areas: Diet and nutrition; academic strengths and learning patterns; fitness and sports; personality; IQ and cognitive abilities; EQ; talents and skills; addiction risk; and selected health risks.
• Fulfillment timeline: The company said the kit is couriered across India, the sample is returned to its Mumbai head office, and results generally arrive in 21–28 days—roughly three to four weeks. A health and lifestyle form is also collected before counseling.
• Post-test service: According to the speaker, the package includes six months of wellness help-desk access and electronic storage of genetic information for six years. The company said additional testing may be possible later without collecting another sample.
• Launch timeline: The product was said to have launched on September 11, with the first reports expected around October 11.

Pricing and Commercial Claims

The presenter estimated the standalone value of the panels and related services at about ₹81,000+, and described the total package value as approximately ₹99,000 including GST.

The promotional price is unclear in the subtitles: the speaker appears to mention both “₹7,000 inclusive of GST” and “around ₹22,000 plus GST.” These figures conflict, so the actual offer price should be confirmed with the company or an affiliate.

The presenter described the package as a “once in a lifetime” investment and contrasted its price with education and school expenses as part of the webinar’s value-based sales pitch.

Operational, Credibility, and Performance Claims

• The company said it had completed more than approximately 13,500 genetic sequencing tests in the preceding year.
• The presenter described the lab as NABL-accredited and CAP-certified, calling these credentials quality benchmarks.
• In response to a question, the presenter cited 99.9% prediction success as a gold-standard figure. This was a company representative’s claim; the webinar did not explain the metric, validation method, or scope.
• The company described a team that includes researchers, genetic counselors, nutrition and dietetics graduates, and a medical advisory board. It also mentioned an academic partnership with Symbiosis.

Actionable Takeaways

• Build affiliate sales capability through regular training, ready-to-use marketing materials, and a clear referral and ordering process.
• Use content formats affiliates can produce themselves—such as profiles, business cards, carousels, posts, and short videos—to support local promotion.
• Make the customer journey explicit: kit order → sample collection and return → report → health-data form → counseling and action plan → six-month follow-up.
• Before selling, verify the current price, what is included, the precise turnaround time, and the evidence behind performance and accreditation claims.

Presenters and Sources

• Main presenter: The webinar speaker, identified as Velocity Genetics’ CMD but not named in the subtitles.
• Named company team: Shivangi Desai, chief mentor and brand ambassador; Dr. Amol Raut, chief genetic officer; and Riddhi Shah, described as a genomic counselor and educator.
• Other sources mentioned: Velocity Genetics’ research and genetic-counseling team, medical advisory board, and Symbiosis academic partners. The speaker also referenced Nelson Mandela, Jawaharlal Nehru, and the Human Genome Project as context.