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The Rothschilds of the East Story is Insane
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The video traces the rise and decline of the Sassoon family, presenting its history as a story of wealth, imperial power, opium, and the conversion of commercial fortunes into political and social status.
David Sassoon’s flight from Baghdad
In 1829, David Sassoon left Baghdad after its governor, Daoud Pasha, targeted the city’s Jewish merchant families and stripped them of wealth and influence. Sassoon arrived in Bombay as a refugee but retained valuable business relationships, financial knowledge, and experience operating within imperial systems. The narrator argues that his exile taught him to seek security through the protection of the strongest available power: the British Empire.
A family-based trading network
Sassoon built a business across major ports by placing his sons and other relatives in locations including Bombay, London, Hong Kong, and Shanghai. The narrator emphasizes that kinship, shared training, trust, and correspondence in Judeo-Arabic helped the family coordinate across long distances and compete with firms that relied on hired agents.
Expansion in the opium trade
The video stresses that the Sassoons did not invent the China opium trade. The East India Company and established British merchants, including Jardine Matheson and Dent & Co., had already built it.
The Sassoons gained an advantage by financing Indian growers before harvest, buying directly, bypassing some middlemen and auction channels, and using fast ships to reach Chinese markets ahead of competitors. The narrator says the family eventually controlled about 70% of Indian opium shipments to China.
The consequences in China and the role of empire
The video describes widespread opium dependence, silver leaving China, and damage to the state’s finances and institutions. It recounts Commissioner Lin Zexu’s 1839 confiscation and destruction of foreign opium, as well as his appeal to Queen Victoria. Britain responded with war; the Treaty of Nanking opened treaty ports, ceded Hong Kong, and imposed an indemnity.
The narrator links these events to China’s later memory of a “Century of Humiliation.” The Sassoons, the video argues, did not start or fight the wars, but profited from the trade and from the commercial privileges that followed.
A broader system, not a single family
The narrator frames the trade as part of British imperial policy, supported by naval force and government arrangements, rather than as an isolated Sassoon enterprise. The video also names American merchants and families whose fortunes it says were connected to the China opium trade.
Turning wealth into status in Britain
Later generations used money and social connections to gain entry into British elite life. The video describes friendships with the future Edward VII, a baronetcy, a seat in the House of Commons, and marriages linking the family to the Rothschilds and English aristocracy. It presents this as a shift from commercial wealth to lasting political and social influence.
Shanghai property and refugee relief
Victor Sassoon expanded the family’s holdings in Shanghai, including prominent buildings and the Cathay Hotel. The video also notes that, as European Jews fled Nazi persecution, Shanghai admitted refugees without the usual entry documents because of its unusual treaty-port status.
It says Baghdadi Jewish families, including Victor Sassoon, helped fund housing, food, and medical care for roughly 20,000 Jewish refugees. The video presents this as a morally complicated legacy: wealth associated with exploitation also helped save lives.
The family’s decline
The video identifies three pressures behind the family’s decline:
- The legal phase-out of the Indian opium trade.
- Later generations’ distance from the business.
- The collapse of the family’s Shanghai holdings amid Japanese invasion and Communist victory.
Victor Sassoon’s property was confiscated, and the family’s consolidated fortune dispersed. The narrator contrasts the first generations’ commercial drive with later descendants’ focus on status, art, and public life.
A modern connection
The video closes by describing James Sassoon’s later roles in British government, business, and UK–China relations, including a position on Jardine Matheson’s board. It uses this as an ironic return to a firm the Sassoons had once displaced in the opium market.
The final image is Victor Sassoon’s former Shanghai residence, where the video says his portrait remains but the building’s plaque does not mention opium.
Speakers and sources featured
- Video narrator/host: The unnamed narrator presents the history and commentary.
- Thomas De Quincey: His account of opium use, Confessions of an English Opium-Eater, is discussed and promoted in the sponsor segment.
- Lin Zexu: Cited through his actions against the opium trade and a letter addressed to Queen Victoria.
- Joseph Sassoon: A historian and descendant of the Baghdad branch, quoted on the family’s failure to exit the business earlier.
- Victor Sassoon: Quoted on losing his Chinese holdings: “I left India, and China left me.”
- Gallowglass Books: Sponsor of the video’s segment promoting its edition of De Quincey’s book.
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