Government Rules For Social Media Influencers | Law On Social Media Marketing | English News

Overview

The segment reports that the government is introducing new, stricter rules for social media influencers. The key change is that influencers will be required to mandatory declare their brand associations. Failure to comply may result in heavy penalties. The guidelines are set to take effect within 10 days.

What’s Changing

While some disclosure requirements already exist—particularly guidelines in effect from June 14 of the previous year, which require paid advertisements to be clearly labeled—the new rules are intended to provide more clarity and transparency.

The government is especially focused on cases where influencers promote brands without openly disclosing payments or sponsorships, including “surrogate” or “subterfuge” promotion. Examples include:

• Highlighting a brand in casual posts
• Using indirect or obscured methods where it is unclear whether the influencer is on the brand’s payroll

Purpose of the Regulation

The stated purpose of the regulation is to:

• Protect consumers from false or misleading claims
• Ensure promotional content is clearly identifiable as paid advertising or brand-linked activity

Presenters / Contributors

• Pallavi (interview/segment contributor)
• Unnamed news anchor (“we are getting some breaking news…”, “thank you so much…”)