How Car Companies Trap You in Their Base Model Trap!!

Summary

The presenter, Ayush of Truth Before Throttle, argues that automakers may use an attractive introductory price to bring buyers into showrooms, where the advertised base variant is unavailable or has a long wait. This can steer customers toward more expensive trims.

He also suggests that some base models are deliberately stripped of visible features—such as body-coloured door handles, mirror covers, or wheel covers—so buyers feel the car is incomplete and become more receptive to upgrading. He believes that some waiting-period claims may also be used to encourage customers to choose a higher trim, though he does not present this as verified evidence.

Why Higher Trims May Be Promoted

To illustrate the financial incentive, the presenter uses a simplified example: at the same assumed 5% profit margin, a ₹14 lakh model would generate more profit than a ₹7 lakh model.

He also notes that mass-market brands can benefit from selling base variants in high volumes. Those sales help spread fixed manufacturing costs, while servicing and maintenance can provide additional revenue. The video cites reports of strong demand for top variants in several models, although some model names in the subtitles are unclear.

Advice for Buyers

Adding features through aftermarket shops may save money, but the presenter cautions that installation quality, warranty coverage, and electrical faults can be concerns.

His advice is to wait until the complete variant list, features, and pricing are public, then choose based on budget and actual needs rather than showroom pressure. If an affordable base model lacks essential features, buyers could use a reputable installer or consider a well-equipped car from a lower segment. He emphasizes reliability and peace of mind over extra features and appearance.