Exposing Jeremy Haynes's $1M/month AI Quiz Funnel System (Steal It)

Summary

Kai Lode analyzes Jeremy Haynes’s AI-powered quiz funnel and explains how businesses can adapt the approach. The video presents the funnel as a way to deliver a useful, personalized resource while collecting prospect data and creating a less sales-heavy path into a business’s ecosystem. The claim that it could add at least $1 million per month is a projection, not a reported result.

Funnel strategy and customer journey

• Traffic: Haynes promotes the free “90-day scaling plan” through short-form social content, asking viewers to comment “scale.” Kai says posting increased from roughly once daily to three to five times daily.
• Lead magnet: The offer is a personalized scaling plan built with AI from the prospect’s answers. The landing page promises a revenue target, prioritized actions, unit-economics guidance, and a path from strategy to execution.
• Quiz design: The first questions are easy multiple-choice prompts to reduce initial friction. Later questions request detailed input about the prospect’s business, offer, traffic sources, revenue, AOV, obstacles, past attempts, and preferences.
• Personalized delivery: The answers are used to generate a roadmap. The video argues that prospects have an incentive to provide accurate, detailed information because it should make their plan more useful.
• Follow-up and conversion: The free plan can build trust and authority before any direct sales conversation. The presenter says the funnel can bring in people who do not already know Haynes, then potentially move suitable prospects toward paid help over time.
• Operational safeguard: If someone submits twice, the system returns the existing report rather than generating another one, reducing unnecessary AI and automation costs.

Why the approach may work

• Value exchange instead of an application: An application or booking form can feel like a screening step serving the seller. A personalized deliverable gives the prospect a clearer benefit and may encourage more candid answers.
• Broader audience reach: The offer addresses a problem—scaling a business—rather than requiring visitors to already know or follow Haynes.
• Discovery and objection handling: Questions reveal the prospect’s bottleneck, what they have already tried, and what they would prefer to avoid. This can inform the recommendation and later sales conversations.
• First-party audience insight: Aggregated responses can reveal patterns in revenue, AOV, funnel performance, traffic channels, and common obstacles. The presenter recommends using those findings to improve ads, content, and landing-page messaging.
• Potential sales enablement: The presenter suggests that a team could identify promising respondents and contact them with a relevant offer. This is presented as a possible use of the data, not a confirmed operational detail.

Quiz-funnel framework

The presenter distinguishes three funnel types:

• Value quiz: Delivers a useful result and nurtures prospects over a longer period. Best suited to higher-trust or higher-ticket sales.
• Sales quiz: Matches a quiz outcome to a lower-priced product or offer, with the goal of selling relatively soon after the quiz.
• Qualification quiz: Determines whether a prospect meets criteria for a higher-ticket offer, often followed by a call or other sales step.

The video also describes three ways to position the deliverable:

• Intro offer: A smaller offer or problem-solving step that leads toward the main product or service.
• Main offer: The quiz directly supports the core product or service.
• Adjacent offer / lead magnet: The free deliverable brings people into the ecosystem and can lead to a later offer. Kai characterizes Haynes’s plan this way.

Implementation playbook

1. Choose the quiz type based on the offer, price point, trust required, and desired conversion path.
2. Pick a specific problem or deliverable the quiz can address; avoid making the result generic.
3. Identify the necessary inputs: Work backward from the service or recommendation and list the prospect information needed to produce it.
4. Codify the process: Create a prompt, AI skill, or automation that maps those inputs to a useful output.
5. Build the simplest workable funnel: The presenter says this could use a custom funnel, an embedded form, Typeform, or even Google Forms. A form submission could populate Google Sheets and trigger a Zapier workflow.
6. Automate delivery: Connect the submitted context to the AI process and send the resulting report to the prospect.
7. Drive traffic and iterate: Promote the quiz through content or paid channels, then use response patterns to refine messaging, targeting, and the landing page.

Examples and references

• Jeremy Haynes: His scaling-plan quiz is presented as a personalized, free resource that supports a longer-term sales process.
• Alex Hormozi: Kai compares the concept to Hormozi’s “$100 Million Scaling Roadmap.” The video says Hormozi’s version includes a qualification step and prompts some prospects to book a call.
• Patrick Bet-David: Kai describes a prior quiz project that segmented entrepreneurs by what drives their success, then used different landing pages, video sales letters, outcome pages, and email automations based on quiz results.

Metrics and timelines mentioned

• Projected outcome: At least $1 million per month in additional revenue is the video’s claim about Haynes’s potential, not a verified KPI.
• Content cadence: Approximately one post per day, increased to three to five per day, according to Kai.
• Sales-cycle estimate: Haynes’s inner-circle sales process is described as taking three to six months. Kai recommends assessing this kind of value-led funnel over roughly three to nine months, rather than judging it only by day-one or first-month return on ad spend.
• Presenter’s credentials: Kai says he has managed more than $200,000 per month in ad budgets and generated close to $10 million in client results. These are self-reported figures.
• No specific CAC, LTV, conversion rate, margin, or realized revenue results for Haynes’s funnel are provided.

Presenters and sources

• Presenter: Kai Lode
• Businesses and people discussed: Jeremy Haynes, Alex Hormozi, Patrick Bet-David, NexGen Roofing, and Legally Fit.