Features and Objectives of Operation Green Scheme | Important Government Schemes RBI NABARD SEBI

Main Ideas & Lessons from the Video (Operation Greens)

Why the Scheme Is Studied (Context)

• The video explains Operation Greens because it was recently updated/news-reported (with a date mentioned: 19 Dec).
• The presenter notes that details of the “news” will be revisited after covering the basics.

What Operation Greens Is Intended to Solve

• Targets distress sale and market price instability for perishable fruits/vegetables.
• Addresses the lack of infrastructure for storage and transport, which causes losses because produce spoils quickly.
• Promotes:
  • Cold chain and value addition
  • Price stabilization (short term)
  • Integrated value chain development (long term)

Original Scope and Later Expansion

• Introduced in 2018 under the Ministry of Food Processing Industries.
• Initially covered 3 crops (TOP):
  • T = Tomato
  • O = Onion
  • P = Potato
• Extended in 2020 (COVID-era package mentioned) to 22 perishable crops.
  • The scheme name shift is explained as TOP → TOTAL, indicating expanded coverage.

Meaning of Key Terms (As Explained)

• Perishable crops: spoil quickly (fruits/vegetables), unlike grains/pulses that last longer.
• Cold chain / cold chain value addition:
  • Storage with controlled temperature and controlled atmospheric gases
  • Transport using temperature-controlled vehicles (e.g., trucks/vans)
  • Goal: reduce perishability and improve shelf life
• Shelf life: how long a crop remains usable.
• Value chain (integrated value chain):
  • Creating value through processing/adding steps (example used: sugarcane → sugar → products)
  • Integrated means connecting multiple stages (production to processing/market) in one coordinated approach.

Nodal Agency and Scheme Structure

• While NABARD / SEBI / RBI are mentioned in an exam-intro context, the actual nodal agency for the scheme is:
  • NAFED (National Agriculture Cooperative Marketing Federation of India)
• It is a center-sector scheme, fully funded by the Central Government.
• Timeline note: extended up to 2026 (launch year remains 2018).

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Detailed Methodology / Instruction-Style Components

A) Objectives (What the Scheme Aims to Achieve)

1. Enhance value realization for farmers
   • Strengthen production clusters and FPOs (Farmer Producer Organizations)
   • Help them:
     • understand right market prices
     • negotiate better with markets
     • connect production with markets
2. Stabilize market prices
   • Use production planning and related measures to reduce volatility.
3. Reduce post-harvest losses
   • Build infrastructure across stages:
     • farm-gate infrastructure
     • storage facilities
     • logistics/transport
     • cold chain facilities
4. Increase food processing capacity / value addition
   • Strengthen food processing and link farmers/FPOs with clusters.
5. Establish a Market Intelligence Network
   • Collect and share real-time demand/supply data to guide decisions.

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B) Two-Strategy Structure (Short Term vs Long Term)

1. Short-Term Strategy: Price Stabilization Measures

• Rationale: when the market has surplus or new supplies enter, prices drop sharply.
• Mechanism:
  • Use storage facilities to hold produce until prices improve.
  • Provide transport support when selling in other regions/state markets yields better returns.

Subsidy Logic (as explained)

• The scheme provides 50% subsidy on eligible components such as:
  • Transportation
  • Storage
• The video emphasizes subsidy is not unlimited—it is available only under defined conditions.

Eligibility / Conditions for “TOP” Crops

Subsidy is provided when:

• Case 1: price falls compared to the previous 3-year average, and/or
• Case 2: price falls more than 15% compared to last year’s price

Additional situation-based cases:

• If farmers can get better prices in other states → transport subsidy may apply.
• If produce can be stored (onion/potato store longer; tomato is more perishable) → storage subsidy may apply.

Differences for Other Crops

• For other perishable crops, State Governments define the criteria, rather than one uniform rule used for initial TOP crops.

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2. Long-Term Strategy: Integrated Value Chain Development Project

Key components (as listed)

• Capacity building (skill development) for FPOs
• Quality production support by the consortium/group
• Post-harvest processing facilities
• Agri-logistics and marketing
• e-platforms for demand and supply development
• Applies to both TOP and TOTAL crops.

Assistance / Funding Pattern (grant %)

• Government assistance depends on the project and eligibility:
  • 35% to 70% of eligible project cost
  • Cap: maximum ₹50 crore per project
• Example concept:
  • If project cost is ₹100 crore, government may cover ₹35–₹70 crore, but not exceeding ₹50 crore.

Where applicants apply

• Applications must be submitted via the SADA portal.

Eligible beneficiaries (who can apply)

Examples mentioned:

• State and Agriculture Marketing Federations
• FPOs
• Cooperatives
• Agricultural cooperatives
• Food processing-related entities
• Companies
• Self-help groups
• Food processors

No state-wise fixed fund (demand-driven)

• The video states there is no statewise earmarked allocation because the scheme is:
  • demand-driven
  • project-driven
• Funds are released only when eligible projects are submitted and approved.

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Speakers / Sources Featured

• Speaker/Presenter: unnamed person (referred to indirectly in the subtitles such as “my screen…” / “I’m decided to start…”). No name appears in the provided content.
• Sources mentioned:
  • Ministry of Food Processing Industries (scheme launch ministry)
  • NAFED (nodal agency)
  • NABARD / RBI / SEBI (mentioned in intro context for exam-recruitment, not as implementers)
  • SADA portal (application platform)
  • FPO (beneficiary type)

No other clearly identifiable human speakers are described beyond the presenter; other names appear to be chat/contestants and not distinct confirmed speakers.