Summary of Design Thinking and PM by Globant Product Strategy Director
The video features Sophie, a Product Strategy Director at Globant, discussing design thinking and its application in product development. Sophie's background is in industrial design, brand strategy, and service design, and she now focuses on digital software products. She emphasizes the importance of organizational change and working with various clients, including public services, financial institutions, and FMCG companies.
- Sophie explains the origins of design thinking in engineering and highlights the human-centered approach to innovation.
- She discusses the role of design thinking in enabling organizations to be more design-centric.
- design thinking is described as a philosophy, mindset, and skillset that focuses on empathy, learning, evidence-based decision-making, collaboration, and iteration.
Sophie shares a loose framework for guiding teams through ambiguity in innovation challenges, emphasizing the importance of understanding the problem before deciding on a solution. She introduces the concept of the Double Diamond model, which involves diverging to discover the problem and converging to decide on a solution. Sophie stresses the importance of involving customers throughout the process and reducing risk through testing and research.
She also addresses the challenges of implementing design thinking in organizations, such as resistance to collaboration and the need for proper research skills. Sophie emphasizes the need for alignment, trade-offs in decision-making, and effective project management to ensure the success of design thinking initiatives. The video concludes with a case study showcasing the impact of design thinking on improving customer engagement and operational efficiency within the Metropolitan Police.
Presenters
Notable Quotes
— 22:06 — « If you dont write it on the board at all, its not going anywhere. [1330] »
— 27:07 — « The best solution is like having a plan and not quite enough time to do it or something like that. [1629] »
— 30:25 — « But as you work through, you think, Okay, maybe it fits, but its a little bit sad, and then it took a bit of beating along the way. [1829] »
Category
Business and Finance