Video summary

Аналитические отчеты на Озоне

Main summary

Key takeaways

Business

What Ozon Analytics Reports Exist (Business-focused use)

The video explains where to find reports in Ozon (Analytics tab → Reports) and what each report is for—primarily to improve assortment decisions, logistics readiness, and unit economics related to returns/commissions.

1) Product & catalog performance

  • Products report (all SKUs)

    • Includes data such as product/zone name, “ideas” (likely identifiers), price, commission, etc.
    • Operational use: understand current pricing/fee structure and product-card issues.
    • Support example: use linked identifiers like Ozon ID for tasks such as “merge cards”.

  • Indexing error report

    • Shows items customers can’t find via search or within the product zone.
    • Action: fix product card/search visibility issues.
    • Business impact: improves discoverability and conversion.

2) Warehouse operations & supply planning

  • Balances and goods in motion

    • Tracks goods in warehouses, items in transit between warehouses, and items in return-from-buyer status.
    • Operational use: visibility into inventory flow and the return pipeline.

  • Forecast of needs for Ozon warehouses

    • Predicts supply needs for regional Ozon warehouses.
    • Action: align inbound supply with expected demand by region using forecasting.

  • Discounted goods (slightly damaged)

    • Identifies items in the Azart warehouse that are slightly damaged and not sold at full price.
    • Business outcome: full-price compensation may still be possible even if a small discount is offered to buyers.

3) Product movement, turnover, and assortment decisions

  • Product turnover report

    • Shows turnover of goods in Ozon warehouses.
    • Action: decide what to deliver versus what to sell off / promote differently—not just restock everything.

  • Redeemed / cancelled / not returned upon receipt (“redemption” report)

    • Tracks the share of ordered items that are:
      • redeemed,
      • cancelled,
      • not returned upon receipt (measurable outcome).
    • Action: estimate return costs (explicitly noted for categories like clothing) and diagnose reasons to improve product cards or assortment (add items as needed).

4) Order pipeline tracking (execution status)

  • Order reports (varies by work model)
    • Depending on the operating model, download reports for:
      • orders from CM and warehouses, or
      • orders from Ozon warehouse.
    • Includes items/orders that are:
      • in transit,
      • being collected,
      • need to be collected,
      • already delivered.

5) Returns lifecycle management

  • Returns to your warehouse report
    • Tracks items returned by buyers, accepted from the buyer, and ready for receipt.

6) Commercial economics & compliance/quality control

  • Accrual / compensation accrual reports

    • Depends on the seller’s model (video mentions FBO vs FPS / “3 FPS” context and “under management” vs “compensation accrual block” wording).
    • Purpose: view commissions and compensation-related financials.

  • Delivery/cancellation/return status report

    • Breaks down status for delivery, cancellation, and return.

  • Quality control report (for FPS and 3FPS models)

    • Contains operational KPIs such as:
      • % late shipments
      • % urgent deliveries
      • % orders completed on time
    • Risk note: a high percentage of late/urgent indicators can lead to store blocking.
    • Recommendation: actively monitor late shipments and urgent delivery proportions.

Explicit Recommendations / Playbook-like Guidance (from the video)

  • Use the forecast of needs report to predict and plan regional warehouse supply.
  • Use product turnover to decide:
    • which SKUs are worth delivering to Ozon warehouses,
    • which SKUs should instead be sold off or supported with promotion.
  • Use the redemption/cancellation/return report to:
    • predict return costs,
    • investigate causes of returns/cancellations,
    • adjust the product card and assortment (add items as needed).
  • Monitor indexing error reports to improve search visibility and reduce “can’t be found” losses.
  • For FPS/3FPS: monitor quality KPIs (late shipments, urgent delivery, on-time completion) to prevent store blocking.
  • Use accrual/commission reports to understand and manage fees/compensation by order status.

Key Metrics / KPIs Mentioned

  • Financial

    • Commission (via product/accumulative/accrual reports)

  • Inventory & logistics

    • Balances and goods in motion (goods in warehouses / in transit / return-from-buyer status)
    • Product turnover

  • Demand/fulfillment efficiency

    • Redemption vs cancellation vs not returned upon receipt (used to estimate return costs)

  • Returns

    • Items returned/accepted/ready for receipt (returns to your warehouse)

  • Search & catalog health

    • Indexing/search discoverability errors

  • Quality & operational compliance (FPS / 3FPS)

    • % late shipments
    • % urgent deliveries
    • % orders completed on time
    • Consequence stated: high values can cause store blocking

Note: No specific numeric targets or time-bound KPIs were provided in the subtitles.

Concrete Examples / Use Cases

  • Support action via Ozon ID

    • Use Ozon ID from the products report to contact support to resolve issues like merging cards.

  • Return cost management in clothing

    • Apply the redemption/cancellation/return report logic to predict return costs in clothing, then adjust product cards/offers based on return reasons.

Presenters / Sources

  • Nikita from Tochka (presenter)

Original video