Apple is Also Doing AI

Summary

The video critiques Apple’s launch of Apple Intelligence, framing it as Apple joining the wider tech industry’s AI push while also using AI to encourage customers to buy newer devices.

Features and availability

Apple Intelligence is expected with iOS 18 and is limited to the iPhone 15 Pro and Pro Max, as well as M1-or-newer iPads and Macs. The video describes Apple combining Siri with ChatGPT and drawing on information across its device ecosystem for tasks such as finding a song someone sent in a message or retrieving a number from a photo.

Privacy and personal data

Apple presents privacy as a key differentiator. The speaker notes Apple’s claims that ChatGPT interactions can obscure users’ IP addresses and that requests will not be stored, but argues that these assurances are difficult for the public to verify. Apple’s implementation is proprietary, and an expert audit is not the same as open-source access to inspect or modify the code.

The speaker sees Apple’s integration across iMessage, iCloud, Maps, photos, and Siri as a potential advantage for building a capable assistant—and as a reason to question how much personal information the system may process.

Competition and business incentives

Apple Intelligence is compared with Microsoft and Google’s AI offerings. The speaker suggests Apple’s privacy positioning may appeal to users, while arguing that restricted device compatibility could help drive upgrades amid falling iPhone sales.

The video also notes that regulatory changes—including USB-C, alternative app stores, repairability, and RCS support—may weaken some reasons to remain within Apple’s ecosystem.

Local and cloud-based AI

The speaker says newer chips can run more AI processing locally, but describes these systems as still relying on cloud data centers for their more powerful models. They expect fully open-source alternatives to general-purpose AI to take time to emerge and express a preference for smaller, specialized AI tools that can run locally.

Review or guide content

This is commentary rather than a hands-on review or tutorial. The speaker says they may test Apple Intelligence in a virtual environment or try it on older ARM hardware, but does not demonstrate either. They also refer viewers to an earlier video about Microsoft Recall and its privacy and security concerns.

Main speaker/source: Mental Outlaw, providing commentary and analysis. The video also refers to Apple’s newsroom announcement and claims from Apple and OpenAI.