Summary of "Casos de éxito en transformación digital: TIRMA"

The video presents the digital transformation success story of TIRMA, a company with 80 years of experience in manufacturing and distributing sweet food products, coffee, and cocoa derivatives. Key business lines include coffee roasting and grinding, chocolate production, ambrosias, cookies, candies, cocoa powder, and fruit jellies.

Main Financial and Business Strategies:

Implementation of a quality management control system focused on safety and FS (Food Safety) standards to enhance product quality.
Modernization of plant control and monitoring software to improve operational efficiency.
Transition to a new ERP system for better control and management of company information.
Adoption of hyper-converged infrastructure to unify and consolidate hardware platforms, improving storage and resource management.
Virtualization of desktops to enhance user performance, security, and sustainability.

Market and Operational Analyses:

Digital transformation improves internal and quality processes, resulting in higher product quality and customer satisfaction.
Technological upgrades lead to better performance of human and material resources, cost savings, and long-term sustainability of the IT department.
Digital training is emphasized as a growth opportunity affecting all organizational layers—operational, tactical, and strategic—leading to better products and customer satisfaction.

Methodology / Step-by-step guide highlighted:

Develop and implement a quality management control system aligned with safety standards.
Modernize plant control and monitoring software.
Upgrade ERP systems to improve information management.
Implement hyper-converged infrastructure for hardware consolidation.
Virtualize desktop environments to improve performance and security.
Promote digital training across all company levels to drive transformation.