Logística Afetiva: como liderar em meio ao caos | Natália Soares | TEDxEloy Chaves Women

Affective Logistics

Natália Soares describes “affective logistics” as a practical way to manage personal and professional life during a crisis. Borrowing from business logistics, it treats mental health, energy, and time as essential resources that need protection and planning.

After caring for her parents through serious illnesses and losing both within days, Soares realized that motivation and appearing resilient were not enough. She says practical decisions helped her cope with grief while keeping her business operating.

Three Strategies

• Treat vulnerability as risk management. Be transparent about what is happening and what you can realistically take on. Soares found that communicating her limits with clients helped create predictability and trust.
• Create an emotional supply chain. Choose one central goal for the year and cut commitments that do not support it. Being selective about what to accept helps preserve energy for what matters most.
• Build a margin of autonomy. Protect time and financial resources so you can pause or adjust without needing someone else’s permission. Avoid making yourself the sole bottleneck in your work.

Protecting Wellbeing and Work

Soares urges people—especially those acting as emotional and financial support for others—to stop trying to appear flawless or endlessly resilient. Making room to rest, grieve, get sick, or change course is part of sustaining both wellbeing and work. She frames these difficult, often unseen decisions as the foundation that allows a person or business to withstand chaos.

Soares cites statistics about women’s burnout and overload to highlight how widespread these pressures are. She concludes that a sound strategy should protect people’s humanity, not demand that they sacrifice it.

Presenter/source: Natália Soares, TEDxEloy Chaves Women.