KSI Keeps Proving DanTDM Right...

KSI and DanTDM: From Feud to Possible Collaboration

The video argues that KSI’s recent interest in collaborating with DanTDM contrasts sharply with the hostility he showed after Dan criticized Lunchly in 2024.

The Lunchly backlash

KSI, Logan Paul, and MrBeast launched Lunchly in September 2024. DanTDM criticized the product, questioning its value and quality and arguing that it was marketed to children who trusted its celebrity creators.

The video says Dan’s criticism triggered a disproportionate response from KSI and the other co-owners. Reports of mold, FDA complaints, and comparisons suggesting Lunchly had similar nutritional value to Lunchables added to the controversy.

KSI escalates the feud

KSI accused Dan of hypocrisy, pointing to his past sponsorships and merchandise. He continued posting about Dan even as some of his own followers urged him to stop, and he challenged Dan to fight. Dan largely declined to engage.

The narrator characterizes the feud as one-sided and argues that KSI did not answer Dan’s central point: who the product was being sold to.

The dispute becomes promotion

KSI’s repeated references to Dan coincided with the release of “Thick of It.” According to the video, KSI later acknowledged that much of the conflict had become publicity after his initial responses.

Dan’s name became linked to the song’s online attention, although the song was also widely mocked.

Dan’s response and broader criticism

Dan eventually discussed the episode on TommyInnit’s podcast, saying he had enjoyed not playing along and that the situation had grown out of control.

The video also cites Jacksepticeye’s criticism of YouTube’s focus on money and views, and contrasts Dan’s approach to products with KSI’s business ventures. These include KSI’s proposed Sidemen NFT project, which Vik opposed, and Coffeezilla’s allegations concerning KSI’s cryptocurrency promotion.

KSI’s ambitions and the Sidemen

The video connects KSI’s 2026 departure from the Sidemen to his stated ambition to surpass creators such as MrBeast and Speed in views and subscribers. It contrasts that goal with the Sidemen’s appeal as a close-knit group.

KSI later claimed that he no longer wanted to compete on numbers and would rather make content for fun.

A proposed reconciliation

KSI later said he had always wanted to meet Dan and described making a video together as “innovative.” The narrator presents this as a striking reversal, noting that KSI did not offer an apology in the remarks shown.

Dan’s later comments about creators pursuing business ventures are presented as relevant to the original dispute, although he does not name KSI. The video concludes that a collaboration could attract substantial views, leaving open whether KSI’s interest reflects a genuine change of heart or the value of Dan’s audience.

Presenter and contributors

The presenter is an unnamed UnderLens narrator. The video includes or discusses comments from KSI, DanTDM, Logan Paul, MrBeast, Miniminter, Dr Mike, Jacksepticeye, and Vik. It also references remarks by Gib and Coffeezilla.