Summary of LIVE: Taller - Lanza tu negocio de consultoría y marketing

Main Financial Strategies and Business Trends:

• From Skill to Profitability: Emphasizes the importance of transitioning from having a skill to monetizing it effectively through consulting.
• Consulting Business Model: Discusses the structure of a consulting business, including pricing strategies (hourly, project-based, performance-based).
• Hybrid Business Strategy: Introduces the BMS (Business Marketing Strategy) methodology that integrates marketing with business objectives to enhance profitability and reduce costs.
• Utilizing AI: Encourages the use of artificial intelligence in marketing and consulting to streamline processes and enhance decision-making.
• Community Cash Flow: Suggests creating campaigns that not only attract new clients but also encourage repeat business from existing clients.
• Emphasis on Education: Highlights the importance of continuous learning and adaptation in the consulting field, particularly through workshops and certifications.

Methodology and Step-by-Step Guide:

• Initial Steps to Launch:
  • Identify your unique skills and how they can be turned into a consulting service.
  • Build a personal brand that reflects your expertise.
  • Create a structured service offering that includes pricing models and value propositions.
• Consulting Process:
  • Conduct a thorough analysis of potential clients' needs.
  • Develop tailored strategies that address these needs.
  • Implement solutions and monitor results, adjusting strategies as necessary.
• Sales and Marketing Techniques:
  • Use storytelling to connect with potential clients.
  • Create compelling offers that include bonuses and incentives.
  • Employ a multi-channel marketing approach to reach different audiences effectively.
• Networking and Community Building:
  • Foster relationships within your industry to enhance credibility and reach.
  • Engage with clients through regular updates and educational content.

Presenters/Sources:

• Vilma Núñez: The main presenter, a marketing strategist and consultant, who shares her experiences and methodologies.
• Digital Journey: The organization behind the training, offering certifications and resources for aspiring consultants.

This summary encapsulates the core strategies and methodologies discussed in the workshop, aiming to equip attendees with the tools needed to successfully launch and grow their consulting businesses.

Notable Quotes

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Category

Business and Finance

Video