Dramaturgi di Media Sosial

Summary

The video explains social media through Erving Goffman’s dramaturgical theory, which views social life as a kind of performance before an audience.

Front Stage and Backstage

• Front stage: The public-facing presentation a person prepares for others to see. On social media, people—including influencers and celebrities—may select or arrange posts and appearances to create a particular impression, such as being admirable, pious, or impressive.
• Backstage: The less-public side of a person’s life, which may differ from their public presentation. The two sides are not necessarily consistent.

An everyday example is getting dressed and groomed before going to school or work, then behaving more casually at home. This illustrates how a person’s presentation can change with the audience and setting.

Audience Responses

Viewers may identify emotionally with an idol, imagine themselves in the performance, or treat the idol’s public persona as the whole person. If the idol later behaves in a way that conflicts with that image, fans may feel disappointed, unfollow, criticize, or split into opposing groups.

Main Lesson

What appears online is only one part of a person and may not provide a complete picture. The presenter encourages viewers to think critically and avoid becoming so emotionally invested in public figures that a change in opinion leads to extreme reactions.

Speakers and Sources

• Speaker: A single presenter. The video metadata credits the host as Dr. Dede Syarif Madihatur Rabiah.
• Theory discussed: Erving Goffman’s dramaturgical theory, particularly the concepts of the front stage and backstage.
• References listed in the video metadata:
  • Doyle P. Johnson, Teori Sosiologi Klasik Modern 2
  • George Ritzer, Teori Sosiologi