200 Jahre Mobiliar: «Besser zusammen»

Concise summary

Mobiliar’s 200th‑anniversary messaging leverages its cooperative status and longevity to communicate trust and brand strength. The central organizational themes are solidarity, inclusivity and collaboration, visually symbolized by a “round table” where everyone has an equal voice. Operationally, the message emphasizes that closer physical and social proximity improves communication and effectiveness — “together we achieve more.”

“Besser zusammen” / “Together we achieve more.” Symbol: the round table — “no bad seats.”

Frameworks and organizational concepts

• Cooperative governance
  • Equal membership and equal voice
  • Shared responsibility and solidarity as guiding principles
• Inclusive decision‑making / round‑table leadership
  • Participatory meetings where hierarchy is minimized and everyone can speak
• Collaboration as strategy
  • Prioritizing cross‑functional proximity and communication to improve outcomes

Key metrics and KPIs

The video itself does not present numeric targets or KPIs. Suggested measurable areas that align with the message and could be tracked:

• Employee engagement / participation rate in meetings
• Number of cross‑functional initiatives or collaborations
• Time‑to‑decision or time‑to‑market for joint projects
• Internal communication metrics (response times, meeting effectiveness scores)
• Member / customer trust or brand perception (e.g., NPS, brand trust index)

Concrete examples and actionable recommendations

• Heritage marketing for trust
  • Highlight the 200‑year history and cooperative values in external communications and anniversary campaigns
• Round‑table meeting formats
  • Rotate facilitators, limit hierarchical interventions, and structure agendas to ensure equal speaking opportunities
• Design for proximity and informal communication
  • Open layouts, regular co‑working days, and meeting rituals that encourage spontaneous interaction
• Formalize inclusive governance
  • Create membership voice channels, transparent decision processes, and regular feedback loops
• Measure and report collaboration effectiveness
  • Track the suggested KPIs and report progress internally to reinforce the cooperative message

Presentation / source

Source: Mobiliar — 200 Jahre Mobiliar: “Besser zusammen” (200th‑anniversary cooperative video).