Video summary

The Easiest Way to Lock Up 1 Wholesale Deal Every Week

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Key takeaways

Business

The Circle Method for Consistent Real Estate Wholesaling Deals

This video presents a detailed, actionable system called the Circle Method designed to lock in at least one real estate wholesaling deal every week. It focuses on high-volume, repeatable marketing tactics across multiple channels and markets.

Core Framework: The Circle Method

  • Goal: Secure 1 wholesaling deal per week (or at least 1 per month for beginners).
  • Approach: Use a multi-channel marketing rotation on segmented, niche seller lists arranged in a “circle” to maximize contact and conversion.
  • Primary Marketing Channels:
    • Cold Calling
    • SMS/Text Messaging
    • Direct Mail (including sticky notes as a last-resort physical touchpoint)

Step-by-Step Process

  1. Pull Niche Motivated Seller Lists Examples include code violations, probate properties, fire damage, pre-foreclosures, tax delinquencies, liens, and driving-for-dollars leads.

  2. Call All Leads (e.g., 500 leads)

    • Expect ~20% pick-up/response rate (~100 responses).
    • 80% no answer (~400 leads remain uncontacted).

  3. Text the Non-Responsive Leads (~400)

    • Expect ~20% response rate (~80 responses).

  4. Email Blast the Remaining Non-Responders (~320)

    • Expect ~10% response rate (~32 responses).

  5. Drop Sticky Notes on Properties of Remaining Non-Responders

    • Physical, personal touch to capture attention where digital/phone contact failed.
    • Typically yields high engagement because sellers rarely receive this form of outreach.

  6. Repeat Monthly with New Lists

    • Rotate through new niche lists to maintain pipeline flow.

Advanced Marketing Rotation for High-Volume Deals (1+ deal/week)

  • Divide Metro Areas into 3 Distinct Markets by Area Code Example from Florida:

    • Market 1: 772 area code (Martin, St. Lucy, Indian River Counties)
    • Market 2: 561 area code (Palm Beach County)
    • Market 3: 321 area code (Brevard County)

  • Rotate Marketing Channels Monthly by Market

    • January: SMS to Market 1, Cold Calling Market 2, Direct Mail Market 3
    • February: Rotate channels and markets (e.g., SMS to Market 2, Cold Calling Market 3, Direct Mail Market 1)
    • March: Continue rotation, etc.

  • Rationale:

    • Avoids oversaturating one market with a single channel.
    • Uses area code-specific phone numbers to increase response rates.
    • Spreads marketing budget efficiently to maximize ROI and response.

  • Expected Results:

    • 1-2 deals per week per market, averaging ~4 deals per month per market.
    • Enables scaling a wholesale operation virtually or locally across multiple markets.

Key Metrics & Insights

  • Response Rates:

    • Cold Calling: ~20% pick-up rate (very good for cold calls).
    • Texting: ~20% response rate on non-call responders.
    • Email: ~10% response rate on non-call/text responders.

  • Marketing Volume:

    • Example list size: 500 leads per month per market segment.
    • Large counties may have 50,000-70,000 records; rotate marketing to avoid waste.

  • ROI Considerations:

    • Direct mail is effective but costly (potentially six figures/month for large volume).
    • Rotating channels and markets optimizes marketing spend and time.
    • Avoid texting/calling the same leads repeatedly if they already responded.

Actionable Recommendations

  • Start with niche, motivated seller lists to increase deal quality and response.
  • Use the circle method sequence: call → text → email → sticky note.
  • For beginners, focus on one market and one niche list to get 1 deal/month.
  • For scaling, split your metro area into 3 markets by area code and rotate marketing channels monthly.
  • Use area code-specific phone numbers for cold calling to increase trust and response.
  • Avoid blasting the entire market with one channel monthly; instead, stagger efforts to maximize ROI.
  • Use physical sticky notes as a unique last touchpoint to reach sellers ignored by other wholesalers.
  • Track response rates and adjust marketing channel allocation accordingly.
  • Join free communities or courses (e.g., freehwholesaling.com) for email blast systems and further training.

Presenters & Sources

  • Presenter: Zach (real estate wholesaling expert)
  • Mentioned collaborator: Rick (partner in wholesaling operations)
  • Reference: freehwholesaling.com (free real estate wholesaling course/community)

This system offers a replicable, data-driven playbook for wholesalers aiming to scale from monthly deals to weekly deal flow by combining niche data, multi-channel outreach, and strategic market segmentation.

Original video