Summary of "The Easiest Way to Lock Up 1 Wholesale Deal Every Week"

The Circle Method for Consistent Real Estate Wholesaling Deals

This video presents a detailed, actionable system called the Circle Method designed to lock in at least one real estate wholesaling deal every week. It focuses on high-volume, repeatable marketing tactics across multiple channels and markets.

Core Framework: The Circle Method

Goal: Secure 1 wholesaling deal per week (or at least 1 per month for beginners).
Approach: Use a multi-channel marketing rotation on segmented, niche seller lists arranged in a “circle” to maximize contact and conversion.
Primary Marketing Channels:
- Cold Calling
- SMS/Text Messaging
- Direct Mail (including sticky notes as a last-resort physical touchpoint)

Step-by-Step Process

Pull Niche Motivated Seller Lists Examples include code violations, probate properties, fire damage, pre-foreclosures, tax delinquencies, liens, and driving-for-dollars leads.
Call All Leads (e.g., 500 leads)
- Expect ~20% pick-up/response rate (~100 responses).
- 80% no answer (~400 leads remain uncontacted).
Text the Non-Responsive Leads (~400)
- Expect ~20% response rate (~80 responses).
Email Blast the Remaining Non-Responders (~320)
- Expect ~10% response rate (~32 responses).
Drop Sticky Notes on Properties of Remaining Non-Responders
- Physical, personal touch to capture attention where digital/phone contact failed.
- Typically yields high engagement because sellers rarely receive this form of outreach.
Repeat Monthly with New Lists
- Rotate through new niche lists to maintain pipeline flow.

Advanced Marketing Rotation for High-Volume Deals (1+ deal/week)

Divide Metro Areas into 3 Distinct Markets by Area Code Example from Florida:
- Market 1: 772 area code (Martin, St. Lucy, Indian River Counties)
- Market 2: 561 area code (Palm Beach County)
- Market 3: 321 area code (Brevard County)
Rotate Marketing Channels Monthly by Market
- January: SMS to Market 1, Cold Calling Market 2, Direct Mail Market 3
- February: Rotate channels and markets (e.g., SMS to Market 2, Cold Calling Market 3, Direct Mail Market 1)
- March: Continue rotation, etc.
Rationale:
- Avoids oversaturating one market with a single channel.
- Uses area code-specific phone numbers to increase response rates.
- Spreads marketing budget efficiently to maximize ROI and response.
Expected Results:
- 1-2 deals per week per market, averaging ~4 deals per month per market.
- Enables scaling a wholesale operation virtually or locally across multiple markets.

Key Metrics & Insights

Response Rates:
- Cold Calling: ~20% pick-up rate (very good for cold calls).
- Texting: ~20% response rate on non-call responders.
- Email: ~10% response rate on non-call/text responders.
Marketing Volume:
- Example list size: 500 leads per month per market segment.
- Large counties may have 50,000-70,000 records; rotate marketing to avoid waste.
ROI Considerations:
- Direct mail is effective but costly (potentially six figures/month for large volume).
- Rotating channels and markets optimizes marketing spend and time.
- Avoid texting/calling the same leads repeatedly if they already responded.

Actionable Recommendations

Start with niche, motivated seller lists to increase deal quality and response.
Use the circle method sequence: call → text → email → sticky note.
For beginners, focus on one market and one niche list to get 1 deal/month.
For scaling, split your metro area into 3 markets by area code and rotate marketing channels monthly.
Use area code-specific phone numbers for cold calling to increase trust and response.
Avoid blasting the entire market with one channel monthly; instead, stagger efforts to maximize ROI.
Use physical sticky notes as a unique last touchpoint to reach sellers ignored by other wholesalers.
Track response rates and adjust marketing channel allocation accordingly.
Join free communities or courses (e.g., freehwholesaling.com) for email blast systems and further training.

Presenters & Sources

Presenter: Zach (real estate wholesaling expert)
Mentioned collaborator: Rick (partner in wholesaling operations)
Reference: freehwholesaling.com (free real estate wholesaling course/community)

This system offers a replicable, data-driven playbook for wholesalers aiming to scale from monthly deals to weekly deal flow by combining niche data, multi-channel outreach, and strategic market segmentation.