Video summary

DIGISTAR INTERSHIP TELKOM 2025 || VIDEO RESUME || ADE ISNAINI LUBIS

Main summary

Key takeaways

Business

Leadership & Operational Responsibilities (Organizational Tactics)

  • Built and managed design + social media operations for a student organization (took on responsibility in 2023).
  • Advanced to Minister of Communication and Information (BEM) in 2024, expanding leadership scope in information publication and socialization.
  • Led/managed social media for a campus Student Activity Unit (Society of Renewable Energy) in 2024.
  • Took roles in the publication & socialization division for the New Generation Community of Indonesia (Medan State Polytechnic commissariat).

Case Example: “Green Circle” Social Program (Execution Model)

Context

  • Participated in Telkom’s social project competition Innovillage.
  • Submitted ~719 proposals; their team was selected as Top 165 in the sustainable social impact category.

Program Concept

  • Green Circle: a digital waste bank system to improve organic & inorganic waste management using a points + rewards mechanism.

Core Operational Playbook / Workflow

  • Education + behavior change: educate the public on waste sorting and waste management.
  • Collection operations: collect waste at waste banks.
  • Digital tracking: record points and rewards digitally.
  • Partnership management: collaborate with various partners.
  • Program management: run day-to-day project execution.

Marketing / Content Strategy & KPIs (Mentioned Indirectly)

  • As part of the operational + media team:
    • Owned the digital dissemination strategy and publishing on Instagram and YouTube.
    • Produced and edited videos, photos, flyers, and other content assets.
  • Identified a key growth problem:
    • Difficulty attracting public attention, so users would “glance at the content,” impacting insights and brand awareness for the project/social accounts.
  • Actionable recommendation / solution provided:
    • Package content more attractively
    • Use current trending formats to increase engagement.

No explicit numeric KPIs (e.g., CAC/LTV or engagement targets) were provided; the only measurable element explicitly stated was the competition result: “Top 165.”

Tools / Capabilities (Execution Enablers)

  • Used common content production and rapid iteration tools:
    • Canva, Adobe Photoshop, Adobe Illustrator, CapCut
  • Emphasized continuous improvement:
    • Updating skills to stay relevant to technological developments.

Frameworks / Processes Explicitly Referenced

  • Points and rewards system for a waste bank (behavior incentive mechanism).
  • Program stages (implied lifecycle):
    • Implement the designed program, execute content/publishing, and document outcomes.

Concrete Metrics & Timelines (Explicit)

  • Competition: Innovillage (Telkom)
    • 719 proposals submitted
    • Selected as Top 165
    • Category: Sustainable social impact
  • Participation timing
    • Executed during college holidays
    • Mentioned as November 2024 participation in the competition
  • Role timeline
    • Design/social media management: 2023
    • Minister of Communication & Information / social media roles: 2024

Presenters / Sources

  • Presenter: Ad Isnaini Lubis (student, D4 Telecommunications Network Engineering Technology, Politeknik Negeri Medan)
  • Source organization referenced: Telkom (including Telkom Digistar Internship context)
  • Competition organizer: Telkom (Innovillage)

Original video