Summary of EMPRESA FRANCESA NO BRASIL É A MAIOR OPERAÇÃO MUNDIAL - FABIO ROTH | FRANQUIAS NA PRÁTICA- EP#86
Main Financial Strategies and Business Trends:
- franchising Growth: 5àsec has been operating in Brazil since 1994 and has expanded significantly, now boasting nearly 600 locations. The brand emphasizes the importance of franchisee support and maintaining a strong relationship with them.
- Market Positioning: The brand has positioned itself as a leader in the laundry sector, focusing on specialized services and convenience for consumers.
- Cost Efficiency: Roth discusses how using professional laundry services can be more cost-effective than home washing, highlighting savings on energy, water, and the longevity of clothing.
- Consumer Behavior: There is a low penetration of laundry services in Brazil (around 6% of the economically active population), indicating significant growth potential. Roth compares this to markets like Europe and the U.S., where usage rates are much higher.
- Innovation and Technology: The introduction of a new self-service brand, Lav Pop, aims to capture a younger demographic while also focusing on specialized services.
Methodology and Step-by-Step Guide:
- Transition from Executive to Master Franchisee:
- Roth transitioned from an executive role to Master Franchisee in 2018, emphasizing the importance of preparation and recognizing opportunities.
- He highlights the need for strong leadership and the importance of surrounding oneself with competent people.
- Franchisee Support Structure:
- Expanded support for franchisees by creating specialized roles, such as market intelligence and business development consultants.
- Implemented a corporate university to train franchisees and enhance operational efficiency.
- Monitoring and Quality Control:
- Established an excellence program (PEX) to monitor franchisee performance, including store operations and customer service.
- Utilized an NPS (Net Promoter Score) system to gather customer feedback on franchise performance.
Presenters and Sources:
- Eduardo Santinoni
- Zé Renato Aquino
- Caio Costa
- Fábio Roth (Master Franchisee for 5àsec in Brazil)
Notable Quotes
— 03:02 — « Dog treats are the greatest invention ever. »
— 38:44 — « I even commented on it and it had a certain impact when I said that this ran the risk of becoming a Mexican paddle. »
— 41:21 — « L pop will be among them, that's what I was going to say. »
— 43:31 — « I see the market as very promising, only 6%. In other words, it can reach, I'm not going to say the European market of 70, but at least 50, 60%, so there's a lot of room to grow. »
— 46:04 — « Admiration and this must happen in a franchise chain, also admiration for brand for those who lead for their peers for their fellow franchisees. »
Category
Business and Finance