Summary of How I Gained 7.8 Million Followers In 40 Months (6 Key Lessons)

Summary

In the video "How I Gained 7.8 Million Followers In 40 Months," the speaker shares insights on building a successful online brand and audience. They emphasize six key lessons derived from their experiences over the past 40 months, during which they gained significant followings across multiple platforms.

Key Lessons:

Shift from Edutainment to Education: Focus on creating educational content that changes behavior rather than merely entertaining.
From "For Us" to "For You": Tailor content specifically for the target audience, ensuring it resonates with their needs and preferences.
Narrowing Focus: Transition from wide-ranging topics to more specific business-related content that appeals to a defined audience.
Views to Revenue: Shift metrics from tracking views to focusing on ad revenue as a more meaningful indicator of success.
Shorts to Longs: Prioritize long-form content over short videos for deeper engagement and better conversion rates.
Assume Nothing: Avoid assuming the audience knows who you are; introduce yourself and explain your content clearly for new viewers.

Notable Highlights:

YouTube: 2.23 million subscribers
Instagram: 2.5 million followers
LinkedIn: 324,000 followers
TikTok: 856,000 followers
Twitter: 617,000 followers
Facebook: 25,000 followers
Podcast: 25 million downloads
Email subscribers: 700,000
Book sales: 1 million copies

Notable Locations and Products:

The speaker mentions their book and various platforms like YouTube, Instagram, LinkedIn, TikTok, Twitter, and Facebook as key channels for audience growth.

The speaker concludes by encouraging viewers to take actionable steps based on these lessons to avoid the pitfalls they experienced during their journey.

Notable Quotes

— 01:07 — « This actually works and you can build a brand without babes, without stunts, or kittens. »

— 02:50 — « An ounce of pre-work is worth a pound of post. »

— 43:11 — « Anything works better than nothing. »