2 TIPS TO IMPROVE YOUR TYPOGRAPHY RIGHT NOW

Summary

The video presents two practical ways to improve typography, plus a bonus tip for working more efficiently in Adobe Illustrator.

1. Use typographic hierarchy

• Make important information stand out so viewers know what to notice first.
• Use layout differences to guide the viewer’s attention and establish a reading order.
• A clear hierarchy can make a design feel more engaging and professional.
• The presenter demonstrates this by comparing versions of a business card and other graphics.

2. Pair fonts harmoniously

• Choose font combinations that feel visually balanced rather than clashing.
• Look for both contrast and common ground. For example, fonts may differ in weight while sharing visual similarities.
• The presenter compares logo examples to show how harmonious pairings work and how mismatched pairings can create confusion.
• A website linked in the video description offers examples of 20 font combinations. The subtitles do not name the website.

Bonus: Save character styles in Illustrator

To reuse typography settings instead of configuring them each time:

1. Open Window > Type > Character Styles.
2. In the Character Styles panel, create a new style and give it a relevant name.
3. Set the desired typography attributes, such as font, size, and kerning.
4. Save multiple styles—for example, one for brochure body text—and select them from the panel when needed.

Speaker and resource

• Speaker: The Satori Graphics presenter.
• Referenced resource: A website linked in the video description with examples of font pairings.