Summary of Coaching & Sales & Consulting secrets from the best webinar expert
The video presents a comprehensive guide for individuals, particularly younger listeners, who are struggling to make their first sale online. The speaker emphasizes practical steps and strategies to overcome initial challenges in the Online Sales environment.
Main Financial Strategies and Business Trends:
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Offering Free or Cheap Services:
- The speaker advocates for starting with free or very low-cost services to gain initial traction.
- This approach helps build Experience, connections, and strategic byproducts.
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Experience and Connections:
- Gaining real-world Experience is crucial, as it helps refine decision-making and understanding of market dynamics.
- Building connections is emphasized as more valuable than mere competence; Networking can open doors to opportunities.
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Creating Demand:
- The speaker suggests leveraging the scarcity of supply to create demand, particularly by offering services for free to a select few.
- This can generate buzz and interest, leading to further paid opportunities.
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Documentation and Testimonials:
- Documenting results from Free Services can serve as proof of capability, which is essential for future Marketing.
- Testimonials from satisfied clients can enhance credibility and attract more business.
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Iterative Process of Improvement:
- The "attempt, observe, adjust" methodology is introduced, where one should continuously refine their approach based on feedback and outcomes.
- This iterative process allows for a better understanding of what the market values.
Step-by-Step Guide:
- Start with Free or Cheap Offerings: Provide a service for free or at a significantly reduced price to gain Experience and results.
- Document Results: Keep track of outcomes and client feedback to build a portfolio of success.
- Leverage Testimonials: Ask satisfied clients for Testimonials and introductions to others who may need similar services.
- Create Conditional Offers: After initial free work, offer discounted services to a limited number of new clients based on the results achieved.
- Refine Your Process: Use feedback from clients to adjust your offerings, focusing on what they value most.
- Scale Your Efforts: Once you have proven results and a refined process, begin to market your services more broadly.
Presenters/Sources:
- The speaker appears to be an experienced marketer sharing personal insights and strategies, referencing their own journey in the online business space.
Notable Quotes
— 00:40 — « It's very hard to even give something away for nothing. »
— 03:44 — « When I was 14 I thought my dad was an idiot and then I was surprised at how much he learned when I became 21 years old. »
— 05:30 — « Connection over competence. »
— 10:46 — « What you have figured out along the way through experience is you have a refined process. »
— 13:54 — « If you need to make your first sale, you got to put the ego aside, you got to humble yourself, you got to do it for free under miserable conditions. »
Category
Business and Finance