How To Add System Users In Facebook Business Manager? | Facebook Business Manager System Users

The video tutorial explains how to add a System User in Facebook Business Manager, a process useful for managing digital marketing operations, especially when working with developers or agencies.

Main Steps to Add a System User in Facebook Business Manager:

• Navigate to Settings > Users > System Users in Facebook Business Manager.
• Click on Add to create a new System User.
• Note: You must have an existing app created in Facebook Business Manager before adding a System User.
• Review and accept Facebook’s policies, including non-discrimination and advertising guidelines.
• Enter a username for the System User (e.g., the developer’s name).
• Choose the access level for the System User: Admin or Employee (Admin access was selected in the example).
• Create the System User and accept the non-discrimination policy on their behalf.
• Once created, system users can generate access tokens for the app permissions granted.
• These tokens allow the System User to interact with Facebook APIs for managing assets like Pages, Instagram accounts, WhatsApp accounts, ad accounts, and pixels.
• The access token can be copied and used in API calls as needed.

Additional Notes:

• The video references a previous tutorial on adding partners (agencies or freelancers) to Facebook Business Manager.
• System users are distinct from partners and people but serve a similar role in managing permissions and access.
• The presenter encourages viewers to watch the related video for a broader understanding of Facebook Business Manager user roles.

Presenter:

• Sugan from the "Sugan Dressing and Co" YouTube channel