Summary of "How To Add System Users In Facebook Business Manager? | Facebook Business Manager System Users"

The video tutorial explains how to add a System User in Facebook Business Manager, a process useful for managing digital marketing operations, especially when working with developers or agencies.

Main Steps to Add a System User in Facebook Business Manager:

Navigate to Settings > Users > System Users in Facebook Business Manager.
Click on Add to create a new System User.
Note: You must have an existing app created in Facebook Business Manager before adding a System User.
Review and accept Facebook’s policies, including non-discrimination and advertising guidelines.
Enter a username for the System User (e.g., the developer’s name).
Choose the access level for the System User: Admin or Employee (Admin access was selected in the example).
Create the System User and accept the non-discrimination policy on their behalf.
Once created, system users can generate access tokens for the app permissions granted.
These tokens allow the System User to interact with Facebook APIs for managing assets like Pages, Instagram accounts, WhatsApp accounts, ad accounts, and pixels.
The access token can be copied and used in API calls as needed.

Additional Notes:

The video references a previous tutorial on adding partners (agencies or freelancers) to Facebook Business Manager.
System users are distinct from partners and people but serve a similar role in managing permissions and access.
The presenter encourages viewers to watch the related video for a broader understanding of Facebook Business Manager user roles.