How to Target the US Audience and Set Up a Channel? Tech with Hanan

Overview

This video by Hanan Anwar (“Tech Vihan”) explains how to set up a YouTube channel to better target a US audience and improve monetization (RPM). It’s primarily a tutorial on YouTube Studio settings, along with an analysis of what drives RPM.

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1) Channel setup steps (for US targeting)

Create and customize your channel

• After logging in, create the channel and set:
  • Channel name
  • Username/handle
  • Profile picture
• Go to YouTube Studio > Customize Channel:
  • Add channel banner
  • Add profile picture/logo
  • Add a description
  • Add links (social media URLs) and email (optional)
  • Configure other branding assets (including URL-related branding elements)

Home tab layout option

• Use the Home tab layout option:
  • If enabled, “For You” videos appear on the channel when visitors open it.
  • If not enabled, the channel uses the default layout.

Key settings to focus on (audience + monetization)

In Settings, the creator emphasizes options that affect monetization and targeting:

• Country of residence
  • The advice is to select Pakistan only, with the claim that the channel can still reach US viewers.
• Keywords
  • Add niche-relevant keywords, since they define the channel’s overall topic signals.
• Feature eligibility
  • Verify the phone number (the flow/code process is mentioned).
• Upload defaults
  • Set default title/description patterns so you don’t retype common text for every upload.
  • Add default social links/email if desired.
  • Default visibility mentioned as unlisted (as set in defaults).
  • Add recurring tags/keywords to appear on every video (mix of channel-related tags and niche keywords).

Advanced settings

• Choose the best-matching category for the channel niche.
• Set:
  • Video language to English
  • Title/description language to English
• Note from the creator:
  • Even if the channel content is in Urdu, they suggest writing the title/description in English so it appears in English searches/recommendations.
  • Language settings can be changed later if needed.

Permissions/community settings

• No changes are recommended in permission/community options.

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2) How these settings help target the US audience

Because the creator sets video language to English, YouTube is expected to recommend/show the videos to English-speaking audiences, improving US targeting effectiveness.

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3) RPM factors explained (monetization analysis)

The video breaks down RPM (Revenue per Mile) and what influences it:

• Niche profitability
  • Tech, finance, and travel are described as having higher ad rates.
  • Motivational content is described as having lower rates due to fewer “strong” monetization categories compared with markets like health/fitness, finance, or travel.
• Retention rate (watch time)
  • Example: a 5-minute video with an average view duration of 4 minutes can improve RPM.
  • Very short videos (about 30 seconds to 1 minute) may reduce RPM because viewing time is limited.
• Audience location
  • US audience reportedly yields the highest RPM.
  • Pakistan is said to produce lower RPM.
  • India is described as somewhat better than Pakistan.
• Content type + CTR (Click-Through Rate)
  • RPM can improve with CTR (clicks divided by impressions).
  • The video implies more details will come later (noted around thumbnails/CTR).
• Search vs. browse traffic
  • Traffic from search results (high-intent queries like “how to target US audience”) is expected to perform better than random browse traffic from YouTube homepage suggestions.

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4) Upcoming topics mentioned

• The next video teaser covers the “zero views” problem for new channels—why it happens at launch for both long-form and short-form content, and how to solve it.

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Main speaker/source

• Hanan Anwar — host and presenter
  • YouTube channel: Tech Vihan