Video summary

9 High-Ticket Services Nobody Is Offering (In Your Town)

Main summary

Key takeaways

Business

High-ticket local service opportunities (low competition, high demand)

1) Venetian plaster accent wall / luxury plaster installation

  • Market gap: Artisan trade; many people can’t/aren’t trained, and the skilled installers are booked out.
  • Pricing & unit economics (examples):
    • Accent wall: $3,000–$6,000 (e.g., 200 sq ft)
    • Whole home/commercial: $50,000–$100,000+
  • Demand / SEO indicators (from speaker claims):
    • 17,000 searches/month for “Venetian plaster”
    • Keyword difficulty: 2/100 (low competition)
    • Installed material cost: $15–$30 per sq ft
  • Actionable recommendation: Don’t “start a business” first—learn the trade (apprentice) and position yourself as the go-to specialist.

2) Residential/commercial generator installation (a “marketing hub + subcontractors” model)

  • Market gap: Growing search demand, but few are targeting installation specifically.
  • Demand & momentum:
    • “Home generator installation near me”: 8,600 searches/month
    • Keyword difficulty: 2/100
    • Search trend: rising into 2025 → 2026, projected further up in 2027
  • Supporting macro driver (high level):
    • Power outages from extreme weather: roughly doubled over the last decade (per Department of Energy, as stated).
  • Actionable recommendation / operating model (Uber-style):
    • Build a local-SEO website + brand for “generator installation”
    • Use electrical subcontractors/licensed electricians to execute jobs
    • You become the lead generator / scheduling hub while subcontractors install

3) Handicap-accessible bathroom remodels (specialty contractor positioning)

  • Market gap: Many general contractors don’t advertise/specialize in accessibility remodels.
  • Demand indicators & audience:
    • “Handicapped bathroom remodel”: 800 searches/month (KD 2/100)
    • “Wheelchair accessible bathroom”: 1,600 searches/month (KD 2/100)
    • “Handicapped toilet”: 4,000 searches/month (KD 0/100)
    • Aging demographics (as stated):
      • 4M+ people turn 65 every year
      • 70M Americans over 60
      • 75% want to age in place
      • Only ~1% of US homes are fully elderly-accessible
  • Pricing (example): Average job value: ~$13,000
  • Actionable recommendation:
    • Create dedicated web pages around accessibility keywords and outcomes (age-in-place, grab bars, wheelchair access)
    • Build authority as the specialist rather than “general remodeler”

4) Riding lawn mower repair (high intent, local SEO focus)

  • Market gap: Very few businesses go after the specific “riding lawn mower repair” term.
  • Demand / competition indicators:
    • “Riding lawn mower repair”: 14,000 searches/month, KD 0/100
    • “riding mower repair near me”: 7,300 searches/month
    • “regular lawn mower repair”: 13,000 searches/month (KD 0/100)
    • “lawn mower repair near me”: 23,000 searches/month, KD 9/100
    • Claimed Ahrefs difficulty: “easy to rank (~4)” (as stated)
  • Concrete proof point (case example):
    • A solo operator in Ohio runs it out of a garage, profits ~$200,000/year, “barely has a website.”
  • Actionable recommendation:
    • Build a website with service-specific landing pages (not just “small engine repair”)
    • Win via Google Business Profile (reviews cited as low in top results)

5) Luxury restroom trailer rentals (high-margin B2B/B2E events)

  • Market gap: Many rentals are basic porta-potties; luxury versions command premium rates.
  • Pricing & KPIs (examples):
    • Weekend rental: $1,000–$3,000 (drop-off/service not included per speaker)
    • Monthly contracts: $10,000–$15,000/month per toilet (as stated)
    • Operator example (“Adam”): ~$600+ profit per event
    • Bookings: 100 bookings in first year with a single trailer
    • Profit: ~$60,000 from one trailer (first year)
  • Actionable recommendation:
    • Build repeatable demand channels (wedding planners, construction companies, schools, golf courses)
    • Start with a small fleet, but sell monthly/recurring placements for stability
  • Simple go-to-market lever: Partner-driven sales + event/construction account targeting

6) Attic fan installation (fast jobs, specialty HVAC-like demand)

  • Market gap: Enough search volume and not much competition specifically for “attic fan installation.”
  • Demand & unit economics:
    • “Attic fan installation”: 8,900 searches/month
    • Average job value: ~$1,000
    • Install time: 2–3 hours
    • Solar versions: $1,500+
  • SEO/business positioning (example):
    • In Denver, speaker claims there’s limited local pack competition and only one prominent listing (“Attic Fan”).
  • Actionable recommendation:
    • Launch dedicated pages for attic fan installation (and local variants) rather than broader roofing/HVAC

7) Stucco repair (specialized craftsmanship; high demand in stucco-heavy states)

  • Market gap: General contractors/handymen may do it, but “won’t look good”—few specialize in proper matching/finish.
  • Geography focus: Florida, Texas, Arizona, California (as stated).
  • Demand & ticket size:
    • Average job: ~$1,600, completed in a single day
    • “Stucco repair”: 14,000 searches/month (speaker claims low content competition)
    • “stucco repair near me”: 4,100 searches/month
  • Concrete example (Tucson):
    • Only a couple businesses showing strongly in results; speaker notes an odd scarcity of listings despite high stucco housing density.
  • Actionable recommendation:
    • Market the craft: “match stucco so it blends” + portfolio/photos
    • Become the trusted local specialist, not a general contractor

8) Rubber roofing (EPDM/TPO) installation & repair (flat roofs + repair sweet spot)

  • Market gap: High overall demand; speaker claims many are not targeting rubber roof repair.
  • Demand & pricing:
    • Total “rubber roofing” searches: 30,000/month (as stated)
    • Repair keyword example:
      • “Rubber roof repair”: 2,300 searches/month, KD 0/100
    • Residential flat roof (2,000 sq ft): $12k–$25k
    • Commercial flat roof (10,000 sq ft): $60k–$120k
    • Macro: 80% of commercial buildings have flat roofs (as stated)
  • Operational implications (high level):
    • Repair is ongoing; emergency work + fast turnaround can support premium pricing
  • Actionable recommendation:
    • Focus on installation + repair, with heavier emphasis on repair services
    • Ensure you meet state roofing license requirements

9) Crawl space waterproofing / encapsulation (high search volume, very low competition)

  • Market gap: Many search queries but few dedicated competitors; good “specialty contractor” fit.
  • Demand & ticket size:
    • Average job: ~$5,500
    • Some jobs: $40,000+
    • “Crawl space encapsulation”: 32,000 searches/month (speaker calls this “insane”)
    • “crawl space encapsulation near me”: 24,000/month, KD 0/100
    • “crawl space waterproofing”: 7,200/month, KD 0/100
  • Concrete franchise example (named):
    • “Crawl Space Ninjas” franchise in the Southeast; speaker claims some jobs reach $40,000+
  • Operational / compliance note:
    • Licensing varies by city; may require general contractor or basement waterproofing license
  • Actionable recommendation:
    • Build dedicated SEO pages for encapsulation and waterproofing (separate intents)
    • Position around the problem: moisture → mold/air quality

Frameworks / playbooks implied (tactics used across the list)

  • Niche specialization playbook
    • Choose a service that is:
      • high-ticket
      • hard-to-skill (or hard-to-advertise) → fewer competitors
      • has clear, high-intent keywords
  • “Marketing hub + subcontractor” operating model (Uber-style)
    • You own:
      • website/SEO + lead capture + scheduling/dispatch
    • You outsource execution to:
      • licensed subcontractors/electricians/technicians
  • Local SEO + service-page strategy
    • Build landing pages for exact phrases:
      • “near me” variants
      • “repair” vs “installation”
      • specialty sub-services (e.g., “handicapped toilet,” “attic fan installation,” “rubber roof repair”)

Key metrics & targets mentioned (only those explicitly stated)

  • Venetian plaster: $3k–$6k per accent wall; $50k–$100k+ whole projects; 17k/mo search; KD 2/100
  • Generator installation: 8.6k/mo search; KD 2/100; projected demand up through 2027
  • Handicap bathroom remodel: average ~$13k; keywords 800–4k/mo; KD 2/100 (and 0/100 for “handicapped toilet”)
  • Riding mower repair: 14k/mo riding keyword; KD 0/100; “lawn mower repair near me” 23k/mo
  • Luxury restroom trailer rentals: weekend $1k–$3k; monthly $10k–$15k/mo; operator profit $600+/event; 100 bookings in year 1; $60k profit from one trailer
  • Attic fan installation: 8.9k/mo search; ~$1k job; 2–3 hours
  • Stucco repair: average ~$1,600 job; 14k/mo search; “near me” ~4.1k/mo
  • Rubber roof repair: rubber roofing 30k/mo total; repair 2.3k/mo, KD 0/100; residential $12k–$25k; commercial $60k–$120k
  • Crawl space encapsulation/waterproofing: average $5.5k; some $40k+; encapsulation 32k/mo; “near me” 24k/mo KD 0/100; waterproofing 7.2k/mo KD 0/100

Presenters / sources

  • Presenter: Not explicitly named (speaker delivering the video content)
  • Referenced sources (as cited in subtitles):
    • Department of Energy (power outage trend claim)
  • Named example operators/franchises (case examples):
    • Adam (runs “Luxury portable restroom trailers” with published numbers)
    • Crawl Space Ninjas (franchise example)

Original video