É assim que você cria um perfil que atrai clientes

Key wellness / self-care / productivity & performance strategies

Be intentional and “clean” with your social media presence

• Treat your profile as your shop window (the internet is the busiest street).
• Aim for a profile that is attractive, strategic, and easy to understand at a glance.

Use a consistent, human brand (don’t split into “work vs. personal”)

• Avoid separating professional and personal profiles if it creates confusion.
• Share content that helps people identify with you (books you read, food you like, what you do on weekends).
• The underlying idea: people don’t buy only “skills”—they buy connection + identification.

Build a “foolproof” profile structure for conversion

Username

• Prefer first + last name when possible (brand > complexity).
• It’s okay to use a recognizable brand name; be careful with very long/unpronounceable names.
• If needed, include a short modifier/nickname.

Profile photo

• Choose the photo that matches the vibe you want:
  • serious = serious impression
  • smiling = warmer impression
  • fun = playful impression
• Prefer natural, clear eye contact (eyes open, looking at camera).
• Avoid distracting/dated backgrounds; if possible, use professional photos.
• Avoid harsh shadows on the face.
• Profession-themed photos can help, but avoid being tacky (too stereotyped/overdone).

Name field

• If you can, keep it simple.
• Consider adding profession keywords for discoverability (e.g., “video editor”, “ugc”, “doctor”), especially when starting out.
• Don’t anchor identity only to profession—skills/human value matter too.

Posts, followers, following

• Posts: don’t leave the profile empty.
  • Fill the “shelves” with enough content to be explored.
  • Suggested minimum: ~10–15 posts (not for quantity alone—quality matters).
• Followers: low follower count is normal; avoid buying followers.
  • Buying followers can hurt credibility (low engagement looks suspicious).
• Following: curate who you follow.
  • Don’t clutter your feed with random accounts—select wisely.

Use the link strategy correctly (bio link should redirect, not open WhatsApp directly)

• Avoid placing a direct WhatsApp link in the bio.
  • It can create an unintended “instant intimacy” feel and interrupt discovery flow.
• Use a website/landing page link that people can choose from (link redirection).
• The speaker recommends Hostinger (AI-assisted setup) to create a personalized page/link in bio.
• If desired, route clicks to:
  • WhatsApp conversations
  • specific offers
  • products/sales pages
  • different content destinations

Write a bio that creates context + authority + next step

Your bio should:

• Tell people what they can expect from your profile (topic outcomes/value).
• Include authority/social proof, e.g., education, number of students, cities served.
• End with a CTA (call to action) that sends the click to the correct destination (YouTube, website, TikTok, etc.).

Use Highlights strategically

• Highlights are where you can store:
  • testimonials/social proof
  • FAQ
  • information about you (trips, office setup, how you work, behind-the-scenes)
• Use frequent questions to create Story series that teaches and builds trust.

Presenters / sources

• Luana Carolina (presenter; speaker throughout the subtitles)