Video summary

03 KW Sekilas Iklan Facebook

Main summary

Key takeaways

Business

Business-focused summary (Facebook/Instagram Ads setup)

Core “3-step” ad creation playbook

  1. Create a Facebook Page (your storefront)

    • Acts as the “shop” where you display offerings (products/services).
    • Fill in:
      • Page name
      • Category (e.g., “Food & drinks”)
    • Add:
      • Page cover image
      • Profile/logo photo (square format recommended)

  2. Create ad content via a Facebook Post

    • Content can include text, video, images, and links.
    • Posts serve as the creative asset the ad will promote.

  3. Launch the Ad in Ads Manager

    • Use Ads Manager / Meta Business Manager to build campaigns and run targeting.
    • Select an objective (example given: Video Views).
    • Choose/define an Ad Set and targeting:
      • Location (example: Indonesia → Jakarta)
      • Age range (example: 25–65 or 25–50)
      • Gender (example: women only / men only)
      • Interests (example: people interested in “beef”)
    • Confirm budget/spend (example shown: Rp 50,000)

Ads Manager workflow (how campaigns are configured)

  • Click Create (green button) in Ads Manager
  • Campaign goal → e.g., Video Views
  • Campaign naming (example: “comparison babon super”)
  • Ad Set targeting:
    • Location, age, gender, interests
    • Review expected Reach (example shown: ~4,400 to 13,000 depending on targeting)
  • Choose:
    • Which Facebook Page to advertise from
    • Which post/content to use (option: “existing posts” / select a turned-on post)
  • Preview placements:
    • Facebook feed/home
    • Instagram feed/home
    • Facebook Stories
  • Click Publish to start running ads.

Practical examples/tools mentioned

  • Canva (kanfa.com) for creating:
    • Facebook cover image (via Social Media template selection)
    • Download in suitable quality/size, then upload to Facebook cover via Edit → Upload photo
  • Placement preview is highlighted so you can see how the ad appears across:
    • Facebook homepage/feed
    • Instagram homepage/feed
    • Facebook Stories

Concrete KPI/metric shown (example)

  • Budget: Rp 50,000
  • Estimated Reach range: ~4,400 to 13,000
    • Based on targeting: age 25–50, women, Jakarta, interest in beef

What’s emphasized (management/operation angle)

  • Establish the right asset foundation first (Page + Post) before configuring the ad in Ads Manager.
  • Use Meta’s unified workflow so Instagram ads can be set up through Facebook Business/Ads Manager, leveraging placements across both platforms.

Presenters / sources

  • Presenter: Enam Fatoni

Original video