QUE ES LOGÍSTICA EMPRESARIAL en español

Summary

Logistics is the strategic planning and management of storing and moving resources, raw materials, inventory, and finished goods—from their origin through production to consumption. It connects production with the market and is a core part of business planning.

Manufacturing logistics flow

1. Procurement: Move raw materials to the production site and store them until needed.
2. Production: Turn materials into finished goods, then store them in suitable conditions.
3. Distribution: Transport finished products to locations where customers can buy them.

Distribution-company logistics flow

Procurement involves transporting and storing finished goods from manufacturers rather than raw materials. The production stage is replaced by storing and consolidating items from different suppliers. Distribution then delivers the goods to points of sale or customers.

Business implication

Rising e-commerce sales volumes have increased the importance of logistics to business planning and operations.

Metrics and targets

No specific KPIs, figures, targets, or timelines are provided.

Presenter and source

Narration for the ESIC University video. The subtitles refer to “Martinian” in the definition of logistics, but the name may be an auto-caption error.