Gulabsingh Johrimal Store Visit | Indian Perfume Heritage

Travel / Visit Highlight

• The video documents a visit to Gulab Singh Jorimal’s legendary perfume store in Chandni Chowk, Delhi (with “Dariwa Kala” mentioned).
• The store is portrayed as old/heritage-like, creating the feeling that time has stopped there.
• During the visit, the hosts enthusiastically guide guests through tasting/smelling many rare Indian perfume materials (attars)—even though the guests arrived without prior notice.

What They Explore in the Store (Perfume Ingredients & Attar Highlights)

Gul Hina (Henna-flower fragrance)

• Explained as coming from the henna (mehndi) tree:
  • Gul = flower
  • Hina = henna
• Claim: it’s made from mehndi-related plant sources and is intended to smell like the mehndi flower.

Night Blooming Jasmine (Attar)

• Mentioned as “Har Shringar.”
• Also described as a rare variety where the stems are orange-colored—presented as a special, not-easily-seen item.

Kadamba (distinct, “piney” tone)

• Described as having a unique scent profile.
• The guest explicitly says they like it a lot.

Kewda (Pandanus flower) / “spirit of kewda”

• Described as punchy, sweet, and creamy/balsamic-vinegar-like (as per subtitles).
• They also discuss how to use/settle it so it mellows after a bit.

Tuberose

• Mentioned with strong opinions and pricing details.
• Includes notes about staining if used as a spray at certain prices/quantities.

Oudh / Oud

• Discussed with examples of different “grades,” including:
  • More premium vs mass-market/synthetic options (for budget).
  • Recognition that synthetic alternatives can still satisfy those who want an oud-like fragrance.

Spikenard / Jatamansi (Jatamasi / “Spike Himalayan”)

• Identified as Indian spikenard.
• Discussed as widely used in perfumery, contributing specific vibes described as animalic/tobacco/leafy.

Other notes / materials

• Lavender + patchouli mentioned as part of a discussed blend.
• Rajni-gandha / Rajnigandha praised as a “treasure,” with a tip:
  • Blend it with sandal
  • Keep in a bottle for 30 days
  • Then use it (described as “super material”)
• Umami-like effect mentioned for one of the rare materials.
• Some ingredients are described as capturing dessert-like aromas (e.g., “mawa / milk cake / ghee” vibe) with pistachio-like notes.

Lifestyle / Usage Tips Mentioned

How to develop or prepare a perfume material

• For Rajnigandha:
  • Blend with sandal
  • Keep at home in a bottle for 30 days
  • Then use

Application / practicality notes

• Some strong materials (especially certain florals/tuberose) can be difficult to apply and may stain clothes depending on usage.

Prices & Product Options (As Described)

• Subtitles include many price mentions for different materials/bottles, such as:
  • Kewda and tuberose (including references to grams and small-spray pricing).
  • Oudh: mention of a 28,000 value for 10 grams, plus cheaper “mass market” and synthetic alternatives.
  • Lavender/patchouli and other attars with price bands referenced (some quantities appear garbled due to auto-subtitles).

Shopping & Experience Guidance (How to Approach It)

• They recommend visiting with patience:
  • The hosts and store are busy daily.
  • Even legendary houses may not give long attention unless you demonstrate patience.
• The hosts emphasize a heritage mindset:
  • Preserving traditional perfume materials instead of only chasing modern compounds.
• They argue that some French perfumery practices rely heavily on compounds, while traditional houses maintain access to various natural/raw materials in bulk.

Evening / Food & City Time

• After the store visit, they spend more time around Chandni Chowk:
  • Eat kebabs
  • Wander through shops
  • Return to the hotel
• The fragrance conversation continues at night with oud and perfume.
• They mention receiving nice oud/perfume from Zakir Bhai.

Notable People & Locations (End)

Locations

• Chandni Chowk (Delhi)
• Red Fort (mentioned as far from the store)
• Dariwa Kala (referenced)
• Bhagirath Palace (mentioned in market history)
• Hotel (not named)

Speakers / guests / shop-related names

• Gulab Singh Jorimal ji / Gulab Singh Jorimal’s store
• Zakir Bhai
• Sandeep (fashion vlogger / “young nose”)
• Mithhil bhai
• Santosh Bhai (Nepal)
• Raju and Rajni (mentioned during product discussions)

Products / ingredients highlighted

• Gul Hina
• Night Blooming Jasmine
• Kadamba
• Kewda
• Tuberose
• Oudh (oud)
• Jatamansi / Spikenard
• Lavender + Patchouli
• Rajnigandha (Rajni-gandha)
• Spice-based / shringar-type materials