Todd Sampson's Why? | Tuesday 24 February | ABC TV + ABC iview

Overview

This short promo for Todd Sampson’s series Why? sets up the show’s premise: Todd chases down the surprising, unnerving and often funny reasons people do what they do. Using interviews and real-world characters, the show probes “why,” balancing curiosity with chaos. Guests promise hard-to-swallow wisdom, messy unanswered questions, and some genuinely strange answers.

Highlights and memorable lines

• The promo’s central theme:

  “It’s always scary, but the best things in life are on the other side of fear.” This establishes a motif of confronting discomfort to learn.

• Comic shock moments and dark humor:

  “The virus has gotten out. The zombie apocalypse is really bad.” “I’m dead.”

• Pop-culture punchline that turns the prepper world into a gag:

  “Who builds bunkers?” — “Kardashians. Zuckerberg.”

• Eccentric or oddball takes that run throughout the promo:

  “They’re aliens.” Repetition of lines like this signals the show will mix serious explanation with fringe theories.

• Editorial promise: some wisdom will be “hard to swallow,” and many questions will remain unresolved — signaling curiosity over neat answers.

Tone and promise

The promo presents a mix of thoughtful investigation and cheeky, sometimes bizarre moments. The program aims to understand others (and ourselves) by spotlighting the strange, the fearful and the hilarious. It promises curiosity, unpredictability, and conversations that may not conclude neatly.

Personalities mentioned / featured

• Todd Sampson (host)
• “Lori” (briefly addressed in the clip)
• Bunker-builders/prepper types (unnamed)
• Kardashians (mentioned)
• Mark Zuckerberg (mentioned)
• Various unnamed guests offering outrageous takes (for example: “they’re aliens”)