Pax8 Beyond EMEA 2026 Live Keynotes | October 20th, 2026

Executive Summary

Pax8’s keynote focused on helping MSPs turn growing, often unmanaged AI use into a governed, measurable, recurring-revenue service. Its strategy is to build on the Marketplace’s business and subscription data, then use 8OS to manage AI agents across clients and 8bot as a ready-to-deploy AI co-worker.

The message to partners was to start using and governing AI internally while deploying it for clients—and to build the service through repeated use.

Trust was framed as the foundation of the channel opportunity: customers are more likely to adopt AI when a trusted provider helps them understand it, implement it, and realize value from it.

Product and Operating Model

• Pax8 Marketplace: Being developed into an operating hub for partners and their leadership, rather than just a place for procurement. It brings subscription health, client intelligence, and financial information into one view.
• 8OS — Agentic Workforce Operating System: Designed to deploy, govern, manage, and monetize AI workers across a provider’s client base. It supports multiple models, including frontier and open-weight models through AWS Bedrock and Together AI, and is intended to work alongside Microsoft products and agents.
• 8bot — managed AI co-worker: A pre-packaged AI co-worker that MSPs can deploy for a client in minutes, without building an agent from scratch or undertaking a large implementation project. It connects to workplace tools and business systems, surfaces issues proactively, and gains business context over time.
• Management across clients: 8OS provides visibility into deployed agents, activity, connections, policies, client budgets, and AI spend. Providers can set or adjust budgets, receive alerts, and govern agents consistently across their customer fleet.

8OS’s Three Stated Promises

• Unified governance: Bring co-workers, custom agents, workflow agents, and tools clients already use under one policy framework. Providers control agent access and actions; data can remain in-region where sovereignty requirements apply.
• Increasing value over time: As the system builds context about a client’s business, workflows can improve, and the service may become more valuable and difficult to replace.
• Predictable economics: Set pricing and spending limits, monitor usage against budgets, and bill consistently. Outcome-based pricing was presented as a potential way to capture more customer value.

8bot Deployment Playbook Shown in the Demo

1. Select a client and assign 8bot to a user.
2. Connect the Pax8 Marketplace plugin using administrator credentials, giving 8bot access to relevant subscriptions, quotes, orders, invoices, and usage data.
3. Invite the user, who connects the workplace tools and systems they already use.
4. Identify repetitive tasks and areas where proactive monitoring would help.
5. For broader team use, create a shared bot with instructions, playbooks, vendor information, and a budget. Team bots were described as coming soon.
6. Use 8OS to monitor agents, connections, activity, costs, and budget limits across all clients.

Marketplace Features and Traction

• Subscription Insights provides a unified view of renewals in 7-, 30-, 60-, and 90-day windows, along with active trials and scheduled changes. It also enables control over Microsoft auto-conversions and mid-trial adjustments.
• Since its June launch, Subscription Insights had nearly 21,000 accounts, 64,000 visitors, and more than 15 million events. Libby described it as the platform’s highest-traffic area.
• Integrations Hub guides offer step-by-step instructions for partner integration scenarios using APIs and the MCP server, with an AI prompt generator to help partners get started.
• MCP adoption grew from about 77 partners at the end of March, against a target of 280 by year-end, to nearly 700 by July, exceeding the annual target early. MCP can now support transactions such as purchasing, in addition to querying and navigation.
• Partner Analytics Hub and finance reports provide revenue by client and product, trends over time, and exportable reports.

Market Claims and Metrics Cited

The following figures were presented during the keynote as market research or company data:

• Only 3% of providers were said to be selling AI to customers; 55% of providers building AI solutions reportedly never sell them.
• 49% of small businesses that paid for AI in the prior year reportedly received a higher bill than expected.
• Nearly 7 in 10 clients reportedly said they would spend more with outcome-based pricing.
• 80% of small-business employees were said to already be using AI without governance or clear accountability.
• 84% of small businesses reportedly trust their technology advisor to implement AI.
• The keynote described an addressable base of 400 million small businesses globally.
• In a partner testimonial, one MSP reported seeing customers spend $3,000–$4,000 per month on relatively simple AI tasks, citing poor prompting and inadequate controls as contributing factors.

Recommendations and Partner Actions

• Use Marketplace insights to prepare for client meetings with renewal, spend, and account changes already understood, rather than assembling information manually at the last minute.
• Start by governing AI activity already occurring inside client businesses. The keynote’s position was that adoption is happening whether or not providers are involved.
• Run internal use and client deployments in parallel (“customer zero” and “customer one”), so teams learn through practical use while building service capability.
• Begin with a packaged offer such as 8bot, then expand into broader agent management through 8OS.
• Make governance and economics part of the service: define policies, control access, set budgets, monitor usage, and explain how clients will be billed.
• Use the Marketplace’s subscription, integration, and analytics tools to move from reactive support toward anticipating renewals, operational issues, and client needs.

Access and Incentives

• Pax8 announced early access to 8OS for partners at the event, with instructions to test it internally and deploy it for clients. Online viewers were directed to a waitlist, with additional partners to be added through Q4.
• Partners in the room were offered the equivalent of US$1,000 in their Pax8 account, jointly funded by Pax8 and Together AI, to use toward 8bot API keys, custom agents, or other 8OS spend.
• The keynote stated that 8OS was live; 8bot was positioned as the starting point for building the managed-intelligence practice.

Presenters and Sources

• Ryan Walsh, Pax8 co-founder and Chief Strategy Officer
• Libby McElhany (also rendered “Macaloney” in the subtitles), Pax8 Chief Product Officer
• Avery Moon, Pax8 Chief Technology Officer
• Additional sources included unnamed MSP partners featured in testimonial video clips, as well as market statistics and adoption figures cited by Libby and Avery.