Full Growth Operating Course 2025 (100% FREE)

What the “Growth Operating” business is (positioning + role)

• Core idea: Act as a backend “operator/agent” for content creators so they can scale monetization without you doing front-facing content.
• Agent analogy (Ronaldo/Jorge Mendes):
  • Creator = Ronaldo (attention + brand face)
  • Growth operator = Jorge Mendes (negotiation + backend leverage + deal systems)

Framework / playbook (end-to-end operating system)

The course outlines a step-by-step GTM + sales + delivery process:

• Course structure / operating flow
  • Intro: what growth operating builds (systems, funnels, backend)
  • Examples of a growth operator
  • Which creators to target
  • How to optimize your profile (trust + conversion for DMs)
  • Outreach “DM game plan” (no bot tone; start conversation)
  • Book the call
  • What to say on the call (diagnose → show solution → close)
  • Pricing + offer structure
  • Pros/cons of working with creators who already sell programs

Target customer (creators) criteria

Ideal creator profile

• Audience size: ~10,000 to 100,000 followers
• Also acceptable for beginners: ~5K followers depending on niche/audience
• Must:
  • Post consistently
  • Already have an offer (course/mentorship/etc.)
  • Engage with their audience
  • Have inbound leads (DMs/comments asking how to work with them)

“It’s about audience intent”

• Claim: follower count matters less than buyer intent + warmth
• Example claim: 400 subscribers → ~$20K/month after systems + nurturing funnel

Creators to avoid

• No proof of monetization
  • If they can’t demonstrate they make money, likely scams/liars (moral note included)
• Too early stage
  • No real offer, weak niche, or insufficient audience
• Low system mindset / high ego
  • Creators who argue “my system is already good”
• Pro tip target condition
  • Creators with traction/audience but stuck in DMs / using random Google Forms instead of a real funnel
  • “You step in” to systemize and charge high ticket

Offer / “what you build” (concrete deliverable)

The course frequently reduces “funnel/back-end” into a simple transformation funnel for course/mentorship buyers:

Example build shown (Jake Ryan-style)

• A landing page like: “Transform [result]” + watch video → book call
• After booking: a form capturing lead info (phone number, qualification signals like saved money)
• Script/video assets and funnel components are part of the setup

Delivery mechanics

• Use Calendly for booking (scheduling → Google Meet/Zoom)
• Use forms / onboarding / scripts / funnels to convert inbound interest into sales

Profile optimization (conversion prerequisite for outreach)

Your social profile is treated as a storefront to earn trust before DMs.

Instagram optimization requirements

• Real headshot/profile picture (not missing/“bot-like”)
• Bio that clearly states what you do, e.g.:
  • “Help influencers/creators make money”
  • CTA like “DM me ‘scale to start’”
• Highlights / life proof
  • vacations/travel/photos working to signal you’re real

Positioning tactic

• “You don’t need tons of testimonials”; you need a clean page that communicates you can help
• Goal: make the creator believe you’re not a bot and can offer time/attention

Outreach playbook (DM strategy)

• Goal: Start normal conversation; don’t pitch immediately.
• Allowed opener tactics:
  • Reference recent content (mention they posted something; make it conversational)
  • Ask a real question about their offer or backend
• What NOT to do:
  • Don’t send: “Hey, I love your content—want to hop on a call?”
  • Don’t sound like a ChatGPT bot / generic copy-paste pitch
• Specific claim:
  • Exact outreach templates are not provided in the video; said to be inside the creator’s ICT community

Call booking process (tooling)

• Calendly is presented as the primary scheduling tool:
  • Creator selects a time → auto sends Google Meet link
  • Connects from Calendly → Google Calendar → Zoom/Meet

Call script strategy (diagnose → identify leaks → sell solution)

The operator role is framed as problem diagnosis rather than selling a course.

On the call, ask about:

• Current offer (price, type: $30 course, $4K mentorship, etc.)
• Lead sources (DMs, YouTube, Instagram, etc.)
• Conversion process (how leads become cash)
• Delivery method (where content is hosted: Drive/Discord/etc.)

Identify “leaks”

• Unclear funnel steps, missing forms, lack of nurturing, weak pages, etc.

Pitch your fix

• “If you want, I can build/manage this system” (full setup or ongoing management)

Core selling logic

• Creators don’t want to spend unless it directly returns more money
• Example logic: charge setup cost, but systems raise revenue (e.g., lift from ~$10K/mo to ~$50K/mo)

Pricing & monetization model (high-ticket backend)

The operator’s revenue model is explicitly structured around setup + commission (retainer optional).

Setup fees

• Typical range: $1,000 to $7,000
• Claimed “usual” operator charge: ~$4,000–$5,000

Monthly retainer (optional)

• Examples given: $500/month to $2,000/month
• Claim: not strictly necessary; setup + commission are most important

Commission

• Take a percentage of sales generated through the system
• Example math: 20% commission on $4,000 sale = $800 per sale

Commission targets / working economics (implied)

• ROI explanation:
  • “Pay $2K–$3K, but make it back on one ~$4K customer”
• Then multiple sales become profit

Concrete pricing example (presented in the video)

• $1,500 to build funnel + automate bookings
• +$1,000/month “guaranteed”
• + 20% of every sale

Outcomes & claimed performance metrics (KPIs mentioned)

The presenter shares personal and student outcome metrics (mostly sales/revenue-oriented):

• Presenter’s own claimed income: ~$60K–$65K/month at age 18
• Time-to-close (student anecdote):
  • “3 days into growth operating” → signed a $4,000 creator setup deal
• Deal examples:
  • Closed a $4,000 USD setup with a creator having ~280,000 followers
  • Expected operator take: ~25%–30% of every sale
• Performance/traction examples:
  • “400 subscribers → ~$20,000/month” after systems
  • Mentioned anecdote: ~2,000 subscribers/5,000 subs can still reach $30K–$50K/month with proper backend
• Target income goal stated:
  • “Last step… become a $50,000/month growth operator”

Pros/cons of working with monetized creators (already have programs)

Pros

• They already make money → easier to justify higher setup fees
• They’re easier to plug into:
  • optimize existing assets rather than building a full course from scratch
  • may already have student wins/results

Cons

• Ego/stubbornness (“my funnel already works”)
• They may have expectations since systems exist already

Presenter’s preferred segment

• Creators already monetized but with messy/incomplete funnels
  • Example: creator had audience (~30K followers) and was selling something, but “worst funnel”; operator changed sales structure without changing offer

Actionable recommendations (condensed from the course)

• Target creators with inbound intent (DMs/comments asking to work with them) but no backend system
• Ensure your profile is trustworthy:
  • clean bio + real headshot + highlights + clear DM CTA
• Outreach should be conversation-first, not “hop on a call” on message 1
• On calls, use a diagnostic checklist:
  • offer, lead sources, conversion path, delivery method → find funnel leaks → present the system solution
• Monetize via:
  • $1K–$7K setup
  • optional monthly retainer
  • 20%+ commission on sales

Presenters / sources

• Presenter: Emad (also referred to as “Jos Emad Skills” in the intro)
• Referenced real-world examples: Cristiano Ronaldo; Jorge Mendes
• Referenced creators/accounts/examples:
  • “Jake Ryan” (as an example funnel)
  • “Jake Grindstein” (used for funnel structure example)